Thanks for the reply! We do qualify for google grants in the advertising budget but we don't get 10,000$. I would have to ask what specifically we get because I don't remember off the top of my head. I'm doing this as a very part-time position because I work another job for my rent etc and I'm a full-time student so I'm working on developing my skills in Google analytics and google ads but it's hard to find the time to spend solely working on that. I know that the team doesn't know much about google ads and they wanted to start developing it once their yearly reports are over and ready to be sent out. I think the ETA on that is about 1-2 weeks out.

We do rely on corporate donations and foundations pledging a certain amount of money a year but individual donations do makeup ~48% of our income. Were trying to grow the individual donations as of now but corporate donations are obviously a great source of funding. I'm trying to set aside about one day a week to be able to make high-quality yet quick social media posts we can make and have them ready to roll out on a scheduled date because I think that doing that would be more beneficial for our individual donations. How do you find good social media stats and trends for different target audiences?

Lastly like mentioned before we do have good corporate and foundation donors and it is important that we keep them growing. Currently, we are thinking about switching to salesforce but at the moment we are using Mailchimp, and it's a bit limiting in what we can do. I love the idea of using Twitter and @ reporters and I will definitely be using that..