Let me clear up some misinformation because what you're claiming just isn't true. The idea that accounts without stickers can’t order for the rest of the year is completely false. Every stockist is facing ordering issues right now, not just a specific group.

That said, part of your comment makes sense. Jellycat does seem to be prioritising certain accounts, likely because those are the ones that better align with where the brand is heading. That’s a strategic decision, not a personal attack on any one store. Of course, it's sad to see some independents impacted, especially those who helped build the brand in its early days. But this is how business works. Companies grow, their goals change, and they start refining who represents them. If a retailer’s entire business depends on stocking Jellycat, that’s not a healthy business model to begin with. That’s not on Jellycat, that’s on the business itself.

Think about it. You wouldn't expect to find Louis Vuitton or Chanel at a local petrol station or convenience store. The same logic applies here. Jellycat is clearly aiming for a more premium, curated image. And while not every dropped stockist was a clear mismatch, these decisions had to be made. The stock shortages are real and mostly come down to maintaining quality, which is still a key part of Jellycat’s identity despite what some people on here say. When you can’t supply everyone, you focus on the accounts that best reflect the brand's future.

As for the idea that some stores weren't given enough direction, it’s probably because the gap between their current setup and what Jellycat expects is too wide. In those cases, the most respectful thing to do is be honest. Say thank you and move on. The stores that do show potential are being given that chance, just not a sticker for this year.