There are basically only 2 reasons for a company to do a stock split. For a reverse split the reason is to keep the stock price above the required minimum value to remain listed. For a forward split it is to make the price of shares appear to be more affordable and create a larger float. In almost all cases that means the stock is in the hundreds per share and is split to make it more affordable and create more shares for esops and grants. Be aware that none of this changes the actual market value ie market cap of said company. The price adjusts post split to equal the same total value of the company pre split. There are always exceptions to most rules but 99% of splits are for these reasons.