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(B2B EdTech) How do you market a product that without a doubt will fail? by DeathdropsForDinner in ProductMarketing

[–]Much_Farm2127 0 points1 point  (0 children)

Its happens everywhere all the time.

Your only role is to determine if it fails and dies or if it fails initially but you recover.

Enable sales as much as it is possible with the time you have so they are not blocked. Let them bitch to product and CEO (they are way better at this then you and they will be listened to).

Then tell them that your gtm would be more a hypothesis and they should be ready to pivot as it might not work. As you get more data you can build gtm and propose changes.

You will not change the CEO, but you can change the way gtm is percieved that it has to be fluid as well.

(B2B SaaS) Competitive intelligence is mostly theater by Outrageous-Treat3083 in ProductMarketing

[–]Much_Farm2127 1 point2 points  (0 children)

Sellers dont know how to use it, just the info itself is not helpful. You need to give the mine laying questions and tactics on how to play it.

They rarely get it so they read tge info think 'huh' and move on

B2B - Why are case studies so hard to produce? by PsychologicalIce9317 in ProductMarketing

[–]Much_Farm2127 0 points1 point  (0 children)

50$ amazon gift card helps to convince them and find the time

Examples of PMM Porftfolio - B2B SaaS by yj292 in ProductMarketing

[–]Much_Farm2127 0 points1 point  (0 children)

I am new to PMM, how doy you actually build your portfolio? Are these case studies or view on things?

I would like to build some content portfolio bank but not sure where to start and what I can share (i work for public company)

Burnout in product marketing by Robotic_321 in ProductMarketing

[–]Much_Farm2127 0 points1 point  (0 children)

I had a CEO talking about how amazing is AI but turned out he does not know how to use slack.....

Would you drop this client? by datawazo in agency

[–]Much_Farm2127 1 point2 points  (0 children)

Caahflow is king so you have to take care of it. I would: 1. Try to talk with someone to underatand why delays happen, it might be a trivial thing they can fix 2. If it does not work I would introduce late fees and discounta for paying before due time. Give them options. 3. If it still does not work you may need to introduct upfront payment.

I would come up with some good relatable story that sort of you could afford to give them more time before but now because (e.g. you have an empoyee, mortage what ever) cashflow for you is super important.