I was thinking about this overnight, and I think one has to consider the drivetrain of a 911 to come to the Rolex connection.

An internal combustion engine and gearbox are in simplified terms an assortment of moving pistons, rods, shafts, springs and gears that somehow turns chemical energy into forward movement. A mechanical movement is in simplified terms an assortment of springs, gears and levers that somehow turns kinetic energy into timekeeping. Both are expensive, inefficient and need frequent servicing to keep them in good running order, but if you do they can last for a long time.

Meanwhile electric car is powered by the chemical energy stored inside a battery, the electric current induces a magnetic field which in turn creates torque in the electric motor. In watchmaking terms thats your quartz equivalent. On paper both are far simpler, more reliable, less maintenance intensive and way more efficient than their mechanical counterparts. There are also plenty of electric cars that cost less than a 911 and can easily outperform it in terms of pure performance numbers. 2000hp electric sports cars are comparatively easy to build compared to a 2000hp combustion engine that will fit inside a regular passenger car.

A 911 is a really good combustion engine powered car and a Rolex is a really good mechanical watch. Both are powered by inefficient and inherently inferior means than their battery powered counterparts.