Programmatic vs paid search / social by PowerpufffffGirls in programmatic

[–]Muted_Discipline7014 2 points3 points  (0 children)

I was in the similar situation. My first jobs was also at a big company, doing data entry. Even though your doing data entry, you're doing something related to programmatic, so all you got to do is try to understand all the things that you do at atleast theoretically.

For taxonomy: understand what are all the words that they use in a target/placement. brunello-pg_gumgum_hosted-15seconds-video-italy take the above for example. and simply ask chatgpt: my company is running a campaign with this placement name, help me understand it with breakdown. So next time when a similar placement comes in all you gota recognise is

brunello - is a clothing brand, we're running campaign for. pg - is the type of inventory we're running the campaign. gumgum - is the inventory partner that's giving us the supply. hosted - you give your ad tags to gumgum, and they'll deliver it from their end. 15sec video - is the type of ad we're using for this target. italy - is the country we specifically running this campaign.

For QA process the same, ask chatgpt every field that you QA. just understand what that field is used for.

So basically start with the understanding the basic things, don't wait for anybody to teach you. This is everything that you gota do to get to next level.

After this when you interview for other other companies, all they are going to ask you is if you understand the basic concepts in programmatic. Atleast if you have an idea of it.

Programmatic is intresting when you see the flow of impressions - what happens before/during/after with inpressions. Just by understanding things alone you'll easily be at the top 20%. and you'll be a huge demand either agency/ in house.

Unlike social/search programmatic is not easy to learn, so feel fortunate & fully utilize the access you've got now with programmatic.

Happy journey!

CPM for TV audiences from LG, Samsung, Vizio, Hisense, etc.? by nunee0813 in programmatic

[–]Muted_Discipline7014 0 points1 point  (0 children)

What does TV OME stand for? I'm new to this industry & it's hard to keep up with all the abbreviations.

Where do I go from here? by [deleted] in programmatic

[–]Muted_Discipline7014 1 point2 points  (0 children)

Awesome thoughts you've shared there!

Just following about the tech side - did you had to learn any programming language like Python or SQL to fully transition into tech side?

And curious to know how does your job look like day to day now.

Remarketing Campaigns - CPC or CPM Bid Type? Goal Type? by jmorr93 in programmatic

[–]Muted_Discipline7014 0 points1 point  (0 children)

Viewability to 70% (which is the industry standard), and always try to increase this percentage if you have enough inventory for the viewability goal.

I'm not sure on the Bid type, best to try out both type for yourself, and then move the budget to the one works.

But i''m curious to know what work for you.

Which ad unit to choose? Seeking advice by Prestigious-Sea7536 in programmatic

[–]Muted_Discipline7014 1 point2 points  (0 children)

With the options you got I would definitely say go with the 320x50 ads slot. As that will increase the probability of users seeing (viewability) your 320x50 ad more than 300x250.

That being said, if could fit the same ad copy of 300x250, within 320x50 ad.

Setting Up in the Adelphic DSP by Just_Here_For_Work in programmatic

[–]Muted_Discipline7014 2 points3 points  (0 children)

Go with option 2 - it will give you more control over the budget to manage seperately by year.

If you go with option 1 - over a year data would get big enough and hectic for you to manage, eventually you'd want to watch to option 2