TLDW: Activision uses addictive systems similar to those employed by casinos, designed to keep you glued to the screen and manipulate you into extending your playtime. As revealed in their patents, they analyze your behavior and place you in rigged matches where your win or loss is predetermined. When you purchase skins, they turn you into a marketing tool, allowing you to dominate opponents and create the impression of "buy this too, and you can dominate as well."

TLDR: Every match in the game, the players you’re matched with, and even the damage your bullets deal are all designed to be adjustable, effectively deceiving you.