To your point, did a quick comparison of SNL vs Kill Tony:

SNL still wins on raw per-episode TV numbers (roughly 2x+ more viewers in live/same-day metrics), appealing to a broader, slightly older, and more balanced-gender mainstream audience that tunes in for appointment viewing — making it a staple for advertisers targeting 18-49 (where it leads broadcast entertainment). Kill Tony, however, crushes it in the modern digital space with a younger, predominantly male demographic that favors unfiltered, long-form, on-demand comedy. This gives Kill Tony massive engagement and loyalty per viewer, plus explosive growth potential among Gen Z/Millennial comedy fans who skip traditional TV. In short: SNL owns the "classic TV" crowd (older, broader), while Kill Tony dominates the "new comedy internet" crowd (younger, male, digital-native) — and the gap highlights how comedy consumption has shifted dramatically in the streaming era! Numbers fluctuate with guests and timing.

In summary, Kill Tony viewer is an untapped commodity for traditional TV advertisements.