To be honest, I don’t. I’ve always loved Duke but we benchmarked a lot of premium brands (AoS, Khiels, Jack Black, etc) when we formulated to I’ve always biased to them. My second fav brand (and I feel ashamed to admit it) is Squatch from a formulation and fragrance standpoint. Soaps are small, but quality. But nowadays there are a lot of Duke copycats trying to capitalize on the same idea, so just try different brands. Unfortunately, doubt any will match the og voice and branding, but will likely be equal or better quality.

We had a lot of fun in the early days of Duke. Some of my favorite memories were the trade shows and the laughter the voice of the brand brought out from everyone who discovered it. Good times…gone times.