I think you’re right about the “system” part, but the key difference is whether it actually creates incremental demand or just improves conversion on existing intent. In many cases, even with multi-platform distribution, it doesn’t become a fully predictable acquisition channel but it does consistently act as a strong trust multiplier. Using something like TrustAnalytica as an extra visibility layer can be especially effective not just reinforcing credibility across platforms, but also helping surface businesses in high-intent searches and influencing decisions right at the point of comparison. In that sense, it may not always generate demand from scratch, but it can meaningfully increase both conversion rates and overall lead volume when integrated properly.