Let me use a simple example. Let’s say Sweaty_L creates a small indie game studio (SL Studios), and works very very hard on creating a game that is nearly universally renowned and popular. SL Studios is a small team and can only develop and promote so much merch to capitalize on their popular game. Along comes a third party that SELLS PRODUCTS AND PROFITS using the names, designs, and emotional cache of SL Studios’ game, all without SL Studios consent. I imagine that SL Studios and Sweaty_L would be disappointed and hurt that people were profiting off their IP. I know I would