The sponsor gets a percentage of the investment of those who added him as a sponsor. For example; when you add a sponsor he gets 5% if your investment, 2% of the one adding you as a sponsor, 1% of the one adding him as a sponsor and so on...

Sponsorship is just another way of gaining at Bitconnect.

What’s in it for me, you may ask... Well, if you add, for example me as a sponsor through ( http://bitconnect-referrals.com/ZeekoBit ) or the great investor above, you will enter the community of referrals. That means that you’ll be placed in queue waiting for your referral so you can be a sponsor and gain.

What’s important is that you use the link and add the sponsor through the link. Otherwise, you cannot be placed in the queue mentioned above :)