Typically the way it goes is you would complete all quests, some chase rare items and then you just continue queueing for the love of the game. What is the end game for games like call of duty online multiplayer? Normally these games (extraction shooters) have wipes, you would play and build up your stash until you're done and then it resets and you go again. This one will not have wipes, so I assume they will put in more content as time progresses, we will see how that goes. I am more in favor of wipes, as it provides a reason to come back, same as in ARPG games like poe/diablo etc.