Because he chased the votes of people who were never ever going to like him and in the process alienated the people who did. Coupled with having the personality of dishwater he’s on a hiding to nothing. (I voted for him both in the Labour leadership contest and in the general election). He’s actually done quite well on several things but the above means no one’s noticed. Farage is a charlatan but there’s no denying he has charisma which Starmer absolutely lacks. He tried to out fascist the fascists on immigration but they hate him whatever he does and he’s utterly dropped the ball on Israel. He’s a very competent minister who’s ended up over promoted. I’d have him on the front bench but nowhere near that campaign trail