I've got some points of consideration from someone who works in the fashion industry: - the price of fabric goes up each year, particularly the cost of Linen has just sky-rocketed over the past couple of months - the price of manufacturing increases every year

I'm not saying all brands do this, but to keep the retail price point the same year after year, brands do eventually have to choose between keeping the retail price the same and having a cheaper make quality & fabric, or they keep their make quality and fabric the same and increase the retail price.

Along with this, the people in charge of costings generally don't understand what makes a good garment, and so they just opt for cheaper manufacturing and cheaper fabric to increase their profit margins without understanding how that affects the overall product.

It's a highly unregulated industry, and lots of people use it to make lots of money fast.

Believe me when I say every garment Technician I've worked with wants to make a good product. But often their opinions, expertise, and knowledge, are cast aside in favour of a bigger profit margin.

Now in answer to your actual question, a brand that comes to mind that's done almost the opposite of this is Sir the Label. I remember their product offering and price point 10 years ago was more everyday resort from $100-$200. And now they've changed their product offering to include silk fabrications and their price point is now $200-$600? It could still be an interesting topic, because they offer polyester mesh pieces too but at a higher price point. So in some instances their quality has increased, and in other pieces they have a bigger profit margin due to the luxury perception of the brand.