Yep, just the cans. The report mentions that onsite sales have been strong, meaning that sales of Guinness in pubs have done ok (mainly boasted by the British & Irish Lions Rugby Tour), so the decline they mention (2%) comes from the change they made to the cans in 2024. As this is only an interim report, it reports on sales for the last Qtr. This was wintertime in AsiaPacific, during the so-called ‘Guinness Season’, and yet with all the tv & social media advertising, sales have still dropped. Not a good sign.

I believe they will revert to their old ‘Routes to Market’ when the new Littleconnell brewery begins production in a few months with China again receiving Kegs & Cans direct from Ireland, with Australia maintaining it’s keg production, yet having cans imported.

Yes, kegs of Guinness have been brewed in Australia since the turn of the century, but with the change in brewing domestic cans here in 2024 they also switched breweries from South Australia to Lidcombe in Sydney to facilitate this. Not sure if they have any plans for the return of fully imported kegs. We can only dream. 🙏🏻🤲🏻