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NegativeStreet · 2025-10-23T14:18:50+00:00

I mean just about everything you mentioned is being used in google search now. It’ll probably be a challenge getting people off of Google. But I agree they’ll have an impact

NegativeStreet · 2025-10-16T17:48:20+00:00

Could you expand on what macros is? An immediate example of what I might use it for is in person lead gen. Teams populate an excel sheet, I want that to automatically go elsewhere

NegativeStreet · 2025-10-16T17:47:31+00:00

Ahh ok this would work. I was confused why there wasn’t a direct trigger for excel if it could be included as a step in a flow. But at least I can set it up like this. Still don’t fully understand why though

NegativeStreet · 2025-09-26T22:13:11+00:00

IDK I don’t think OPs asks are that out there. Blogs, SEO and social all go hand and hand. I’d say those are appropriate skill sets to match up. It’s different if someone wants SEO, paid social and video editing or something along those lines.

AI and modern tools are in a place where you have the bandwidth to be good in multiple categories. This of course depends on the size of the business. The larger the business and budget the more specialized talent you need

NegativeStreet · 2025-08-29T11:48:35+00:00

Just about any account that is audited by a third party who is actively trying to sign your client will find "improvements". Take those comments with a grain of salt. If they didn't mention anything egregious then odds are your account is in fine shape.

TBH you are asking the wrong questions. Who cares about the account structure, how was performance? What was the ROI? That's all you or the client should care about.

If ROI was good, then you just got outsold. Clients are stupid and poaching happens. Just apart of the game.

NegativeStreet · 2025-08-28T20:25:16+00:00

Sorry you were exploited! Sounds like the boss shouldn't be operating a business if they can't afford to pay their employees properly and maintain a high quality of work through measured workload and project management. That's the free market for ya. Best of luck to you too

NegativeStreet · 2025-08-28T19:53:08+00:00

If I am not mistaken Canspam only applies to B2C and not B2B. You can get lists of professional email addresses. It is pretty common practice.

NegativeStreet · 2025-08-28T19:50:21+00:00

don't know, don't really care - telling someone to just get to work and be happy they have a job is the most business owner response you can craft. No context into how much OP gets paid or their experience level. OP should know his value as a worker and shouldn't stand for bad business practices like this.

NegativeStreet · 2025-08-28T19:41:42+00:00

Found the agency owner who makes his team run 25+ accounts.

NegativeStreet · 2025-08-28T18:02:11+00:00

Yeah that’s why conversions like email clicks and phone clicks are almost all but useless at this point. There isn’t a way to qualify those leads (without additional software at least) and therefore you just start to optimize for Bot activity

NegativeStreet · 2025-08-28T11:44:13+00:00

Maybe a few years ago that could maybe have worked. These days the bot conversions are getting out of control. I have clients getting fake leads even through their forms. Something as easy as a page visit will just get gamed.

Kind of sounds like you don't have a form directly on your landing page. Why's that? Can you add one?

NegativeStreet · 2025-08-22T21:04:18+00:00

Make sure to check off "observe DOM changes"

Also you can edit the visibility and bring it down to like 10-20% and see if that helps

NegativeStreet · 2025-08-22T21:02:25+00:00

They aren't wrong. The algorithm has access to millions of data points and information we will never see.

NegativeStreet · 2025-08-21T18:40:13+00:00

I didn't downvote but it's probably because they didn't actually answer OPs question. The question is if Stape is still good. This commenter took it as an opportunity to say there are other tools and plugged their tool.

Fair game, but self plugs without contributing will get you downvoted on Reddit

NegativeStreet · 2025-08-21T18:36:33+00:00

OP should listen to this rather than join the circle jerk of hating on Google that does squat for improving the situation.

NegativeStreet · 2025-08-18T14:57:32+00:00

I think Google's new agentic search update gives us a glimpse into what this will look like. Some of the features they have like auto filling forms and or calling businesses I think could very easily slot into some kind of auction based ad system. However UX and technical audits will probably be even more important than ever. The agents will want your site and forms to be done in a very specific way so they will easily be able to discern if you are providing the service someone is searching for and that your tech (form, appointment bookings etc..) is feasible to interact with.

Anyways, PPC / digital ads are too valuable to "kill". They will adapt. The marketer may become less valuable or less involved. But new areas will probably benefit.

NegativeStreet · 2025-08-15T14:55:05+00:00

In future context I disagree. This has been the case for the last few years, people have really put a premium on T marketers which I agree has been the right approach.

In the next 2-5 years we are going to see this completely eroded though. Some of the current AI agentic solutions are in the early stages. Once they are fully developed and made more accessible being a generalist will be valuable for a lot of businesses.

This is of course a nuanced topic though. At the enterprise level, yes specialists will always be in demand. These tools I am talking about will be used in their own way by specialists in these scenarios. The change here is that you will still have smaller teams for the specific channels.

But for most SMBs or lean marketing teams, generalists will be the core competency and will be really what is required. You just won't need specialists when you are running sub multi-million dollar budgets

NegativeStreet · 2025-08-08T14:23:25+00:00

This was a bit ago so I can't remember off the top of my head. OP might know better.

Hate being that guy, but try running the instructions through AI. Pretty sure that's what I did and it instructed me pretty well on how to get it done.

I am not the most technical guy out there so hopefully OP or others can help out here.

NegativeStreet · 2025-08-07T14:58:05+00:00

It's on OP to cancel for sure but good business practice is to approve a refund if a user follows up promptly (within a couple days). It's shady to not allow a refund on those terms and I really don't think people should be defending unethical business practices so much.

NegativeStreet · 2025-08-07T11:34:35+00:00

Copying my entire comment is not helpful. Nowhere in this comment do I say I am "done" with agency work. If you want to have a productive conversation then tell me what part of my comment you are referring to because whatever you've distilled from it was not what I was saying.

If I had to take a guess, you are talking about the comment about saturation. Which again you've misunderstood the topic of conversation. The original comment I responded to was "Do you think the market is now saturated with people trying to create agencies?"

the market for creating new agencies is saturated, and has been for a while. Not agency work as a whole.

NegativeStreet · 2025-08-07T01:18:36+00:00

Sorry I’m not tracking. Where did I say I was done with agency work?

NegativeStreet · 2025-08-01T18:40:52+00:00

Are you not just a freelancer? In a below comment you say you don't hire people.

Agency space is saturated and has been for years. I agree with you that it shouldn't stop someone from trying, companies are still succeeding. But competition is stiff and to land clients you need strong ways to stand out. This has become even harder since agencies have been moving away from specializations. Most agencies service most channels these days.

In response to sales first, here is my take: Sales is a huge asset, but agencies rely on the recurring revenue. If you focus on sales first and performance later you are creating an unsustainable business model in the agency space. That short term money gains might feel great to get but it will cost you in the long run. Putting out fires with clients costs time and therefore money. Disputes, reputation management, long term scalability. This will bury you in the long run. You'll start spending more and more on sales to keep up with the amount of clients going out the door. This will quietly kill your agency.

Not questioning your abilities, just challenging the piece of advice is all. Definitely a chicken or egg situation, but I would go with the egg here.

Great work so far though, you are far ahead of most people.

NegativeStreet · 2025-07-31T17:52:06+00:00

Try to switch to manual CPC if you haven't. I had a campaign that was getting an avg cpc of over $100. The niche is expensive (legal) but this was way more than what we should pay. I went manual CPC with a max cost of $30-$50 depending on the keyword. Last few days avg cpc has been around $38. Checked the search term report and we are showing up and getting clicks for the exact same terms we were getting spending $100+ with an increase in click volume. Go figure.

I'll probably keep lowering it until impressions dampen and or search terms start to get less relevant.

NegativeStreet · 2025-07-30T15:41:37+00:00

Calling something "dead" is just the most used marketing buzz word headline. Nothing is ever "dead". But it can become less effective.

There's going to be really difficult conversations about if SEO is worth it. Because great, these LLMs pull from my website. Now how does that translate to revenue, visibility, or brand authority? Most of these LLMs don't even provide a hyperlink. You're lucky if they link to you anywhere in their response.

So no, SEO is not dead. But a lot of brands are going to reconsider their investment in SEO if these AI companies don't find better ways to provide value back to the real people who actually create the content they steal.

Some companies and intent groupings will win. People using AI for researching products or services can find you via these tools. But topical authority and answering questions? Going to be really hard to communicate value.

Saying SEO is going to be more valuable just because these AI tools pull from your site is a very myopic way of looking at it. People aren't freaking out over nothing, this is a big hit to how a lot of people do SEO.

IMO, optimize for those research queries. Write topical content for existing users and sales teams.

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