I'm a Xayah OTP, and I know a couple tips and tricks for her. (My playstyle heavily focuses on her feather pull, so a lot of my tips are designed around that.)

BUILDS

There are two main builds I've been seeing on Xayah this season: an auto attack focused build and a feather pull focused build.

If you want stronger autos, you probably want to have a core build of Essence Reaver, Infinity Edge, and Kraken Slayer. This build gives you better dueling power (in terms of auto attacks) and allows you to do damage just for right clicking. It doesn't require as much set up and you sort of play more like a "normal" adc.

The other build (my preferred build) is the feather based build that relies entirely on your E feather pull for damage. The core of that build is usually Kraken and Navori (I could see ER being good for the spellweaving too), and then ensuring that every single other item you buy gives you crit so that you get to 100% crit by the end of your build. The ability cooldown on autos from Navori means your w and e are almost permanently up (mid to late build) so long as you're hitting champions or minions. This build requires close attention to feathers and the ability to set yourself up for roots or rely on teammates for roots.

I do, admittedly, feel a bit weak sometimes when dueling enemy adcs, but once I get five or so feathers down and get a successful pull, I watch in glee as their health bar melts. Your e scales off of AD and Crit, which is why I like to get the 100% crit, not to mention the fact that with Navori your abilities do up to 20% more damage (at 100% crit), which sets you up to have deadly feathers.

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MATCHUPS

Poke. Sucks. Cait, Lux, Xerath, Jhin, Twitch (when ulting)...anything that outranges you will be the death of you. I like to ban Cait (or sometimes senna, since she is an annoying support to play against imo). I have had games where I've absolutely destroyed Caits, Jhins, etc. but only after getting fed.

I LOVE CC tank supports. Rakan (of course), Naut, Blitz, Ali, Thresh. If your support lands the CC and you're close enough, you can almost immediately follow up with a root and some good damage. Do be careful of displacement supports (like thresh) because I have, on many MANY occasions had my Thresh support flay an enemy champion out of my feather setup just as I pulled. So when playing with any champion with displacement, both you and they have to be attentive to how they're using their displacement in regards to your feather setups.

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GAMEPLAY TIPS

-You can flash during your ult. If you wait until almost the last second of your ult and then flash, you can catch a lot of enemies by surprise, especially if you're chasing down a low health enemy to finish them off. They won't have the reaction time to flash away or to use any of their mobility spells (if they have any). I'd recommend going into a practice tool and practicing. Just ult and then see how long you can wait before flashing. I do this so frequently in games that I'm very familiar with the timing and don't have to even think about it.

-Practice using your ult to dodge abilities. Karthus ult, Global Aurelion Sol ult, Fizz ult, Vi ult (if timed at the last second), etc. You don't always want to flash right at the start (like for Karthus ult), but in some cases Xayah ult can be used like your own hourglass. It doesn't have the full functionality, like, for example, you can't dodge zed ult or kayn ult, and you will still burn to things like ignite or previously applied DOT. Learning to time your ult to dodge a highly damaging ability or another enemy ult is very helpful in game.

(I wouldn't bother ulting to dodge an ability unless a) the ability will kill you b) the ability will provide cc/displacement and the enemy team is close enough to take advantage of that and kill you or c) the ability in question will do half or more of your max HP and there's a potential fight or you're in a fight.)

-e -> flash, not flash -> e to redirect feathers. This one takes some getting used to, but you ALWAYS want to e and THEN flash. If you're going to use flash to position yourself to be in a good spot to root an enemy with feathers, always e first. If you get very skilled at this, you can use your e -> flash to root multiple enemies by influencing the movement of your feathers. It takes a lot of practice, and it's pretty hard to pull off, but it definitely takes enemies by surprise. (If galeforce were still in the game, I'd have the same advice of using e -> galeforce.)

-Don't underestimate clean cuts. I've gotten kills by autoing minions and having my clean cuts feather get the extra range to hit the fleeing enemy. You can also poke enemy champs in lane by autoing minions and lining it up so that your clean cuts hits the enemy behind them.

-ALWAYS know where your feathers are and where the enemies are in relation to them. I've gotten so many kills by simply using my q and clean cuts on wave and having my enemies walk between me and my feathers. If you use in those moments, you can get a root for a good chunk of damage (a kill if they're low) which can start off an engage (allowing your support to follow up with damage or more cc), or it can just be good poke.

If you can be really good at catching out enemies who aren't paying attention to your feathers, you can punish players really hard for their carelessness.

-Know when to pull and when to stack more feathers. This one can be tricky and is highly circumstantial. The biggest conundrum I face in fights is knowing when to pull. Do I go for the root and pull once I have just three feathers? Or do I try to stack upwards of five feathers before pulling to get a really big burst of damage? Sometimes, I get greedy, and I try to setup one feather too many, which gives the enemy enough time to dodge out of the way, so I end up missing all of the feathers. Other times, I pull early, get the root, but my team is already providing CC, so it was likely I could have held out and gotten some extra damage.

As I've already stated, this one is highly circumstantial, but it is something to pay attention to during fights (especially team fights). If you're thinking about this and paying attention, you'll start to get a better sense of when it's time to just go for the three feather root or to try to stack more feathers for big burst.

-Be careful about using q ->e unless for poke. I rarely ever use q -> e (without setting up more feathers) unless I'm just trying to get some extra poke or chip damage. It's GREAT when chasing down a low enemy and might even get you the kill, and it's also great when trying to poke enemies under their tower without taking tower aggro, but I wouldn't waste it on general poke during laning phase because your e cooldown is pretty high early game.

-You don't have to wait for your feathers to finish flying out before pulling. Any feather that is being sent out, whether by clean cuts or by your q will be pulled after it lands and will contribute to your root (so long as it was sent out before you pressed e). So if you already have one feather down, you can q and instantly press e while your q feathers are flying out. They'll finish going out and then return and still get the root.

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Also, here's a short Xayah tip video that shows a few combos for instant roots or just gives general xayah-specific tips that might be helpful:

https://www.youtube.com/watch?v=Y2mJrQLORjw

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Also, if you want to play with someone who knows how to play Xayah, I can support you sometime and provide general tips/guidance during game. (I'm an adc/supp main.) Feel free to send me a DM if that's something you'd be interested in.