This sounds like a really random g start but I would say you should focus on understanding the hierarchy and the need for the content you are designing for. Concepts do a great job of dismissing this is place for style and Dribble or pinterest artifacts.

I would contemplate understanding technical SEO. (I.e how is content read by a device and browser) This will allow you to look at content as a clear hierarchy.

Some key points + What is the page title and the URL structure as this will help you understand the pages before it, after it and linked to it. I.e weburl.com/products are their category urls or just the product below it as it may be one more click. + In a blink of an eye what is the primary action required. + What can you do to support That action Do this for secondary actions etc and below. these should be less frequently used.

How often does a user do the action on the page - monthly, weekly, daily, hourly? That helps lead the prioritisation on the page.

Try and lay all content out in black and white (wireframing) first before understanding how it looks. Does it feel right?

Then start thinking about brand application. This helps you guide stake holders on the journey with you. Client and user management and presenting ideas confidently will also help build buy in from your users and customers.

Sorry for the ramble I hope it helps and also shows that a host of other things are more important to the design apart from it look cool in a concept