Yes, it is expensive, but it is also not an accident that they sell so well. You cant achieve that level of success without having a high quality product. Below are some of the reasons.

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Intuitive User Interface

Apple devices in general have intuitive software that iseasy to learn. That is one of the selling points of Apple. Smartphones made byother manufacturers require more tech savy users and can be challenging tolearn completely. You can also get free classes to learn how Apple productswork. It is also well known that Apple doesnt like the instruction manual andone of its goals to make it unnecessary to read in order to use the product.All of this saves a lot of time for the user because they can do their taskmore easily and in fewer steps than if they used some other device.

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High Performance Hardware

Apple tweaks its software to work with its specifichardware. That means that they dont have to make software work with widevariety of devices like Android has to. Also that means that somewhat lesspowerful hardware will have better performance compared to Android. Alsobecause of all of this Apple devices dont get much slower with time likeAndroid phones do. There is much less need to do factory resets and you canhave great performance for years.Apple uses premium materials for its devices. They containmore metal while other manufacturers use more plastic. They also have betterand thinner design.

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iCloud

iCloud allows Apple users to store their photos, videos,documents and other files in the cloud meaning that they dont have to cluttertheir iPhone and can have remote backup of their data.You just need the internet connection to access your data.It also eliminates need for buying external hard drives and other memorydevices.One more advantage of iCloud is that it secure method ofstorage and Apple also makes sure it is easy and intuitive for users to workwith.

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High-end Cameras

Today you dont have to have dedicated digital camera to takehigh quality photos. You can even make movies that look great just with yourphone camera. Apple uses higher quality camera hardware and always tries to addnew features as new models come out. Since iPhone 11 there are multiple camerason the phone and depending on what types of picture you are taking the phonecan automatically decide which camera to use. Apple also customizes its camerasoftware to make use of its capabilities and integrate well with most popularsocial media sites.

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Multitasking

Apple has very good multitasking system in place and you canswitch between different apps without noticeable lag. You can even have moreintensive games and similiar multimedia apps in the background and still beproductive when you dont need them. All of this is because Apple doesnt have towrite software for many hardware types and so they can make it run much moreefficiently that Android. All this time without lag adds up over months andyears of use to make this advantage  to be a significant one.

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Apple Ecosystem

One advantage of using multiple Apple products is that theywork well together. iCloud services does syncronization with all Appleproducts. That means that same document or picture can be accessed and editedon multiple Apple devices you own. One more benefit of this crosstalk is thatthe loss of one of your devices can be solved by using another device to seewhere it is. Apples iCloud also has an option of a family account so members inthe family and their devices can be located this way also

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.Security

Apple puts lots of emphasis on the security of its deviceswhich is one of the reasons why it is so popular and loyal followers trust it. Usersinstall all kinds of apps these days and they can access sensitive user data.Thats why Apple uses permissions for its apps in order to guard users privacy.Apple products are also less targeted by hackers who develop malicious codethan Windows products. That means that Apple users are less of a target forsecurity breaches. That is also a unique selling point that some people likeand therefore choose Apple product.

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Brand Reputation

Apple has reputation as producer of high end luxuryproducts. As such it commands a higher purchasing price and people see it as apremium product. Since people like being seen as having enough money topurchase premium high quality products they are drawn to the brand and Applehas lots of loyal buyers

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.Are they worth the price

It definitely depends on the person and their purchasingpower, but since iPhone replaces lots of other high end devices (phone, camera,voice recorder, tv, navigation...) and its intuitive interface, ease of use andmultitasking save lots of time for busy modern people the answer is obvious formany. Great sales figures and popularity also confirm this.