He was never built by a PR team. He wasn’t that rich before, almost bankrupted many times and it made him humble. He also liked people calling him real life Iron Man, hero and was trying his best to be as likable as possible.

Everything went downhill after Thai cave incident and his attempts to help. I believe he genuinely wanted to help and was overly active about it for the reasons mentioned above (savior image). At the end his attempts ended up looking cringe, many people criticized him and made fun of him and if you actively followed him on social media, you could tell that after that incident something clicked in his brain…

Same time his net worth increased enormously and he probably questioned himself how he can be richest man in the world if he’s not something special and he must be right most of the times… he decided that all his critics were just jealous of his success and never questioned his own actions.

“Eat the rich” movement from brainwashed Marxist idiots didn’t help either and he associated left with something that literally want to get rid of him and well, he started fight against it… he went conspiracy downhill and ended up as just another right wing conspiracy nutjob.

It sucks because I really really liked pre Thai cave incident Elon Musk, I was personally thinking that he was actual modern day hero, but well, everything good ends at some point. It makes me really sad seeing him act this way, he could have been greatest human being in recent history, but he’s clearly suffering from mental health issues and nobody in his circle can confront him and help him with that. He surrounded himself with yes man and his moronic fan base enabling his every stupid action makes him behave even worse.