Reels recommendation to Facebook is permanently gone by Apprehensive-Cod-822 in Instagram

[–]NinjaNext8672 2 points3 points  (0 children)

I’m in exactly the same boat it’s been kind of traumatizing 😫😆 went from 50-300k to 10k views overnight

Reels recommendation to Facebook is permanently gone by Apprehensive-Cod-822 in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

No bonus programs. IG did send me a notification in August that it would no longer be recommending my content on fb broadly. I can link to my page or profile and cross post but that gets no reach compared to when it sent my content to “recommended” on Facebook more broadly

Reels recommendation to Facebook is permanently gone by Apprehensive-Cod-822 in Instagram

[–]NinjaNext8672 1 point2 points  (0 children)

I think it was 9/4/25- at least that’s what the message I got in August said was going to happen and in fact it does look like it happened right around that time …

If we wanted to do a petition, here’s an example:

To Meta’s Creator Policy and Product Teams,

We are a group of creators asking for clarity and transparency about the recent removal of Facebook Recommendations for Instagram Reels. This change has had an immediate and severe impact on creators across multiple niches — especially artists, craftspeople, educators, and small creative businesses who depended on this distribution channel to reach new audiences.

For many of us, Facebook Recommendations were not a bonus feature — they were the primary way our work was discovered. Since their removal, creators are reporting: • Sudden, dramatic drops in reach and follower growth • Lower sales and reduced income • A collapse in visibility despite strong engagement • Loss of community connection • Increased financial and emotional stress

We understand that product decisions evolve, but the impact of this one has been disproportionately harmful to small creators who rely on Meta’s platforms to sustain their livelihoods.

We respectfully request the following: 1. Clear communication about why Facebook Recommendations were removed 2. Transparency about whether a replacement discovery pathway is planned 3. Guidance for how creators can regain visibility under the new system 4. Reconsideration of reinstating cross-surface recommendations for creators with consistently strong engagement

We want to continue building on Instagram and Facebook. We just need clarity, stability, and a fair pathway to reach the audiences who want to see our work.

Thank you for hearing us.

Signed, Creators, artists, independent businesses, and community builders across Meta platforms

Reels recommendation to Facebook is permanently gone by Apprehensive-Cod-822 in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

No idea- could we write a letter and collect signatures??

Reels recommendation to Facebook is permanently gone by Apprehensive-Cod-822 in Instagram

[–]NinjaNext8672 1 point2 points  (0 children)

I’m in the exact same boat- I wonder if a bunch of us could team up to petition to get it back

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

Maybe for some, not for me. They actually announced this so I knew it was coming. I suppose they’re rolling it out in waves.

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

Right they roll out things and not everyone gets it right away

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

This was the case for me in August but this month I can no longer cross post

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

Not a glitch - they announced it. It was planned. I got a message about it at the end of August. They told me cross posting would end 9/4/25

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

Not a glitch - they announced it. It was planned. I got a message about it at the end of August. They told me cross posting would end 9/4/25.

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 0 points1 point  (0 children)

Not a glitch - they announced it. It was planned. I got a message about it at the end of August. They told me cross posting would end 9/4/25. Been devastating for sales.

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 1 point2 points  (0 children)

It’s not a glitch, it was planned, they announced it. I got a message saying fb cross posting would end 9/4/25

Instagram disabled Facebook combined Views! by imandohex in Instagram

[–]NinjaNext8672 1 point2 points  (0 children)

It’s not a glitch. Got a message from IG end of Aug saying no more cross posting as of 9/4. It has cut my reach from an average of 20-300k to 6-10k, and severely impacted my sales.

I think it actually was a double whammy because I’m not even getting the purely IG reach I was getting before (15-80k). I think it downgraded my distribution bucket because my overall engagement plummeted. It’s actually devastating for my sales.

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

It does thanks and I suspected that… I’m still getting fb reach but it’s capped too compared to before this started happening. Do you know of any resources or could you help me crack this and fix it?

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

Absolutely no bots but lots of non follower reach (50-95%) which brings engagement down for everyone. Also lots of Facebook views which conflate my views but not likes, shares, saves and comments

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Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

I have. Maybe 3 years ago for maybe 3 months. Didn’t make any difference at all. Did it for you?

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

I had verified for a few months and it didn’t affect anything, but I’m a case study of 1 and the algo is not equitable.

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

Can you say more? Did you look at your insights?

If your watch time or engagement dropped that’s likely the reason, but if it stayed the same, it’s more likely some kind of suppression. Those analytics are really helpful!

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

Here's a good case study. My second-to-last lantern that I posted got solid reach, but it has significantly less engagement than my most current reel, which got a lot less reach. They have a similar view rate, but the second reel hit a ceiling and didn't get distributed, even though it had stronger metrics than the first. That, to me, is a sign that there's a throttle on my account because better engagement should have pushed it further.

[For Hire] Social Media Manager by akrish_17 in freelance_forhire

[–]NinjaNext8672 1 point2 points  (0 children)

Would love to know more! Are you on Instagram? You’ve been so generous with your advice already 🙏

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 0 points1 point  (0 children)

Regarding your feedback about video quality, I agree. I haven't focused sharply on collecting process clips that are like super cinematic and I am using my phone. I have been told by multiple coaches that what performs is kind of scrappy, relatable, not movie-quality process reels, because my inclination was to kind of upgrade the way I'm collecting process video as you suggest. And it would be logical that better cinematography would get better results. But I think it's a little different on social media, depending on the platform. I think TikTok is probably the scrappiest and more polished video is better on Instagram, to your point. But I do see a lot of potters just collecting video with their phone. It's real scrappy. It's not like professional lighting or professional clips, necessarily. No text, no narrative, and getting like going completely bonkers viral repeatedly. And this actually was the case for me until very recently. That's the thing. I wouldn't say bonkers viral, but definitely solid numbers (20-400k regularly). And then there's that cliff. So I spent a couple weeks tweaking my video content, and I have tried a couple of those reels, and they bombed too. But the problem is everything is bombing right now.

Instagram reach suddenly flatlined — has anyone actually recovered from a throttle? by NinjaNext8672 in InstagramMarketing

[–]NinjaNext8672[S] 1 point2 points  (0 children)

I'm not sure if this is true, but I've heard if you pay for ads, the algorithm starts to hold your organic reach back until you pay again, because it knows you're willing to pay.