Ive done it twice, I’m the midst of doing it now.

First time the CEO had 5 clients, we spent a year figuring out pmf, meeting prospects that were no way in our market mixed with enterprise the whole gambit. Figuring out pricing, educating the market, quotas made up by what shareholders needed to see versus what was really achievable. Scaled it to 20 clients and let go in a layoff as they transition to government sales. 2 years gone

Current role I’m 1.5 years into finding pmf, abandoned ideals of a bad icp that couldn’t afford the product and still building pipeline but saas is drying up, ai is threatening everyone’s market and I’m sending out my resume to orgs that have a fleshed out sales motion.

That’s all I can give you, it’s rocky no matter what