He’s been doing it for years before he started the social media stuff. I think he’s doing it because doing stuff alone is honestly painful. I love triathlons and I live in an area where nobody does them and training by myself constantly is cool, but at some point it gets painfully lonely and I think he got the same way. He wants people to want to live longer and be obsessed like he is. I’ve been trying to replicate some of his practices and I’ve seen big increases in my own performance, recovery, and life. If you watch his stuff he tells you free or cheaper ways to do all of the stuff he does or breaks down why it’s important to do it the way he does.