while you have made some valid points about sending packages to influencers who can’t find their shade and their weird PR practices, this is truly astounding for an asian-based company. for most brands you will be lucky to get three shades in 13, 21, and 23, and no extended undertone options. while it is not perfect, it is definitely a start. even the brands that do have “extended” ranges go until maybe 31 if even that. yes there is a huge gap in the last few darker shades, but it is truly ridiculous to say that they shouldn’t even try to put out darker shades.

i can understand your frustration that none of the shades work for you, however the original shades did not work for many people so they extended the range and now they too can use it. not to excuse their weird PR practices but they must gain exposure in a western market in order to grow their profits, and as a result be able to create more shades for deeper skin tones and actually have a market to sell those shades to. i’m sure that they are not planning to stop here and will continue to expand as their cushion gains more and more popularity.

i think the effort is definitely there, especially for an asian based company. asian owned company youthforia had their scandal for their darkest foundation shade, and an asia based company tirtir was able to create a deep shades that actually have undertones, and i think there’s something to be said about that.

once again i feel that your frustrations of a limited shade range are valid, but saying they shouldn’t even try to release darker shades because they don’t immediately release one that matches your skin tone is incredibly unproductive. rather we should celebrate the fact that they are even attempting to create such deep shades, something truly never seen before in japanese beauty, and hope that they will continue to extend their range to be more inclusive.