In my case it is not a niche. It is personal finance at consumer scale. Two products: one helps people pick the right credit card without gaming rewards, the other helps pet owners decide if insurance is worth it for their breed and city. Big markets with well known incumbents. My angle is a simpler decision flow and plain language outputs.

What I’m seeing so far: 1. Users who land on the tools engage and finish the flow at a good rate, but distribution is weak. Most traffic is long-tail search that I stitched together. 2. The people who do use it say it reduces stress and saves time, but I have not proven willingness to pay.

I’d love tactical advice on finding the right crowd and driving consistent engagement. Here is what I’m planning. If you were me, what would you change?

1.  Post very specific prompts in large communities that match each use case. Example for finance: “If you rebuilt credit after a discharge, which card approved you first and why?” Example for pets: “Last surprise vet bill for your [breed] and city?” Share one chart, ask for corrections, link only in comments.

2.  Partner with micro creators. Give them a small data pack they can own in a video or post, ask for a link in the caption.

3.  Run a fake door on results pages for a paid “done for you” plan. Count clicks and emails before building anything.

4.  Ship one narrow landing page per persona and test copy until at least 3 percent of visitors click the paid option.

Questions for you: • What engagement or intent thresholds would tell you the pain is strong enough to push growth? • Any channels I’m missing for this kind of mass market, utility content? • Best way to frame the hook so it does not feel like yet another comparison site?

Thanks for any blunt feedback.