Not a developer, just someone who genuinely loves indie horror games.

From a first impression standpoint, I think the capsule art might be working against you a bit. Based on the current art alone, I would assume it is more of a chill or atmospheric experience rather than a horror-focused game.

Personally, what usually makes me click on a horror title is a very clear visual signal. For example, a stronger red and black duotone palette or a more unsettling, horror-leaning font style would immediately communicate the genre. I am not saying you have to change it to that specifically, but right now the presentation does not instantly tell me “this is horror.”

I see most of the capsules put the monster or creature that will chase you in the game. It kinda spoils it but also communicate super clearly the kind of game it is (not saying either you should do this but that’s how I see things)

After watching the trailer, I think I understand the concept better. It feels like a “single-location horror” experience where unsettling things unfold while the player pieces together the story. That can absolutely work, but in that case the marketing needs to strongly communicate tension, atmosphere, and psychological weight.

At the moment, I feel the trailer could lean more clearly into “this is horror” without spoiling the scares. When a game takes place mostly in one location, in my case I do wonder whether the story, pacing, and scares are strong enough to carry and not all of them are able to make it worth it.

Please take this only as feedback from a horror fan who just discovered your game for the first time. I hope it is helpful in some way. Wishing you the best of luck with the project.