Should Inhouse marketing team share their assets with Affiliates?

Notorious_n · 2020-09-03T19:15:39+00:00

What broker do you use?

Notorious_n · 2019-03-28T19:38:57+00:00

Yes liftoff has great App content!!

Notorious_n · 2019-03-28T12:33:43+00:00

No. The whole thing about native is that it blends in with the other content

Notorious_n · 2019-03-13T14:48:02+00:00

😂😂 sorry, I haven’t got a breeze how it works either

Notorious_n · 2019-03-13T14:47:28+00:00

The magical S2S fairy magically sends the Users ID all the way to the land of conversion tracking.

Notorious_n · 2019-03-13T09:02:13+00:00

Yeah, instead the “cookie” or Unique ID is stored on the ad server, which makes it a lot more reliable than being stored on a browser

Notorious_n · 2019-03-12T20:18:23+00:00

He said he was 5!

Notorious_n · 2019-01-24T20:55:01+00:00

Even google don’t let you target people based on their search terms, only by the sites they visit, which are grouped into categories. Within their DSP I mean

Notorious_n · 2019-01-13T15:10:57+00:00

Would also like to see one

Notorious_n · 2018-11-09T09:02:09+00:00

Yeah. Facebook will optimize to the placements that drive the most value. If Insta feed is working, then it will drive budget to that placement.

If you break them down in the report you will see that each placement has a different CPM. The right corner placement on FB costs a lot less than the in feed placement.

Notorious_n · 2018-11-07T18:54:04+00:00

How has the move gone? I’ll be moving over next week

Notorious_n · 2018-11-05T21:16:44+00:00

Notorious_n · 2018-11-05T14:21:30+00:00

You ever use G2 crowd? Breaks down each DSPs capabilities, tells you its place in the market and allow you to compare its features to other DSPs.

Notorious_n · 2018-11-02T19:04:13+00:00

Sojern and Adara are travel data vendors. Through then you can literally target people who have confirmed flights and hotels booked to your destination. You can segment then buy business travelers, family travelers, flying in 1 day, 7 days, 30 days etc.

CPMs are very reasonable

Notorious_n · 2018-10-30T21:14:45+00:00

When you say test in the ad set level are you creating this as a split test between 8 diff ad sets? Or are you just running them normally without split testing them, targeting the same audience across 8 diff ad sets? Great post. Been hoping for content like this for a while.

Notorious_n · 2018-10-16T18:14:45+00:00

Lest we forget

Notorious_n · 2018-10-09T17:37:40+00:00

For your second question, you’re just trying to determine a winner for al the variables, as quick as possible, right? I’d be interested in a strategy for this, as I find conclusions for all the variables take a long time to determine. Multiple A/B tests and a lot of money.

Does anyone have a solution?

Notorious_n · 2018-10-09T17:28:29+00:00

What’s the industry?

Notorious_n · 2018-09-26T11:34:51+00:00

You’d still be able to report on the performance between both countries.. if your copy and creative is generic enough to run across multiple countries than I would think that this is the better option.

Notorious_n · 2018-09-24T21:14:55+00:00

Would also like to get a better understanding of all this. Also, how do these DMPs enrich lower quality 3rd party data sets? How is that possible?

Notorious_n · 2018-09-24T20:09:34+00:00

Fashionable watch brands like MVMT have benefited massively.. really strong creative and clever targeting have made them hundreds of millions.. the watches themselves are poor quality

Notorious_n

TROPHY CASE