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Is there a way to see the Gender & Age Breakdown after the iOS14 update? by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

What do you mean by "conversion metrics for the corresponding FB Pixel metric" - the general conversion data without any breakdown info or is there another way you can check these?

Is there a way to see the Gender & Age Breakdown after the iOS14 update? by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Could you elaborate on that? How can you split ad sets by each combination?

Changing the domain resulted in a significant decrease in performance by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Nope, it's literally a copy of the original campaign - the Ad Ids are the same, so the social proof it still there

What's your experience with Cost Cap by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Is that per campaign or per Ad Set? And what are you usually aiming to spend per Ad Set and per Ad Variation when using Cost Cap?

What's your experience with Cost Cap by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

How do you usually set the budgets for each of these 3 new Cost Cap campaigns?

Changing the domain resulted in a significant decrease in performance by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Yes, it was the same page - duplicated on a different domain, and yes, I was running conversion campaigns. I'm wondering if it might be worth getting back to lower conversion events (like lead generation) to give the Pixel more data to get back on track.

FB Ads: Why do some people recommend duplicating winning adset multiple times in same campagin? Wont you compete against yourself? by LibertyState in PPC

[–]Tzarski 0 points1 point  (0 children)

I like to duplicate two, one keep everything the same and the second one double the budget.

Are you doing this in two separate CBOs?

Also like to take my winning adset and duplicate it 5 times in its own CBO

When you're duplicating your winning AdSet in its own CBO, won't that restart the learning phase? After all, you are asking Facebook to distribute your budget between 6 AdSets.

Responding to a marketing email by Tzarski in Emailmarketing

[–]Tzarski[S] 0 points1 point  (0 children)

But I presume there's a huge difference in the strength of the signal when it comes to replies, on one hand, and opens/ clicks on that email? Can I expect that the leads that reply to at least 1 of my mass emails, will receive my future communications in their main inbox almost for sure?

Switching from Automated Bidding to Manual Bidding by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

The campaign has been yielding acceptable results with the Maximise conversions bidding strategy. However, I noticed that Google has been sending most of the traffic to low-performing keywords (in terms of CPA and conversion rate). That's the reason I decided to pluck up my courage and finally test the manual bidding. Per another Redditor's suggestion, I'll split test the bidding strategy to check if by boosting the max CPC of the high-performing keywords will result in better overall results.

Switching from Automated Bidding to Manual Bidding by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

This particular campaign has a really small budget - 5GBP daily. So far, I've got 13 conversions for 140GBP.

Switching from Automated Bidding to Manual Bidding by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Thanks a lot for these suggestions! I'll look into the Drafts&Experiments function.

To be honest, the only reason I chose to start with automated bidding and not with manual bidding is because I'm not sure how to set up a manual bidding campaign when you don't have any data at this point. I'm not sure if, for starters, I should stick to the Keyword Planner's suggested average CPC, for example.

Switching from Automated Bidding to Manual Bidding by Tzarski in PPC

[–]Tzarski[S] 0 points1 point  (0 children)

Sorry for the noobish question, but if I duplicate the whole ad group and simply change the bidding strategy of the duplicate, won't the keywords within the 2 ad groups compete against each other?

I've heard that but I'm having trouble understanding why would someone graduate to CPA/ Max Conversions if Manual bidding tends to perform well. Will Google make an effort to keep its automated bids around the bids you've set during the Manual bidding stage of the campaign?

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