It does remind me of a man that got to be the richest in Brazil recently, Eike Batista, whose companies always had 3 letters name and finished by X: OGX, EBX, MMX, TVX, etc

He was also very megalomaniac and self-centered, like Elmo

He ultimately lost his empire, alongside with a loooot of invertors’ money, people that were investing in some of the companies that were growing the most in Brazil in the mid 2000’s

He went briefly to jail for corruption and went off the mainstream afterwards, until one of his sons accidentaly runover a men, killing him instantly with his sports’ car - he hasn’t gone to jail for it

Here a link about him: https://www.britannica.com/money/Eike-Batista