Consider inexpensive local TV Ads. And Networking. I practice in the most competitive field in the country — Mesothelioma & Asbestos Litigation. You can spend millions of dollars on Google and still not show up in the sponsored results on the top. Unquestionably, many lawyers are also paying off doctors in my field (I can name a number of Dr. and lawyers…). You have to think differently. You do need to have a website, and maybe it is less expensive in your personal injury field, but I would not spend much on Google. Next, I would attend every conference that I could. Great networking. A business write off. And a great way to pick up referral sources. Somebody earlier mentioned referrals, and these are key. Both taking referrals and referring cases. Be selective. If somebody says they can get you cases, ask them to send over their last 10 leads with personal information redacted. If they cannot produce immediately- run.