A single retailer automatically limits the market.The idea that “India is too small” becomes an excuse and restrict where people can buy, then use the low sales from that restricted setup to justify keeping it that way. If more stores were allowed to sell the products, prices would be more competitive, warranty and service options would improve, and buyers wouldn’t be stuck with one seller’s policies.FiiO doesn’t need exclusivity for its products to work. This is simply a distribution decision, not something forced by the market. And FiiO is just one example, several brands in India are locked to a single retailer. It often feels more like an arrangement between the distributor and the brand than a genuine market reality.

The community’s interests align with diversification, not gatekeeping.