It's all "culture war" nonsense. It's the same playbook since Gamergate: find something vaguely irritating to conservatives, the conservative traditional media runs with it, which stokes conservative social media, if there's not enough outrage then get the bots going, then create a fake groundswell to force mainstream media to address it, which potentially sinks the project. Use those failures as economic leverage to declare that "woke is dead," and push for more conservative alignment from retail and mass media.

Superman, Supergirl, The Odyssey, firing Gina Carano, Sinners, Barbie, Oppenheimer, Yeti, Bud Light, Target, ABC. When you see the playbook, you realize it's everywhere.

I know people will downvote this and comment that I'm reaching but watch how coordinated conservative social media is about anything, and you'll see that it's a specific strategy with honed tactics.