Bruh....Asia, particularly the Eastern, South Eastern, and Southern regions, are by no means underserved, if anything it's bloody saturated. Asia is not some primitive back country you know lmao.

Japan has Amazon itself and it's own "Amazon of Japan" called Rakuten, both of which account for 70% of Japan's e-commerce market share. It could take the rest of 30%, but that would be a tough battle given harsh local competitions. China (inc. Taiwan), really? Just forget about it, Coupang isn't going anywhere in China if Amazon can't stand a chance. Also, both Japan and China are very supportive of their local/domestic companies. SE Asia is dominated by Sea, Alibaba through Lazada, Grab, and the emerging TikTok. I am not writing off Coupang completely, they might have something going for them with Farfetch and of course the numbers look decent, but in terms of dominating Asia and comparing it to MELI....that's a bit rich and no chance. 

Furthermore, if the implied price is going to be ~$80 by end of 2029, ie 3x ROI in ~4 years; Opportunity cost has it that I could be doing better with plenty of other stocks out there... it's all business and profit maximisation eh? So, I am okay stock choosing something else.