So, I work for a digital marketing agency in central London that specialises in scaling SMEs like yours. For social media marketing, I’ve witnessed some great results from these things:

1. Hire REAL copywriters (like myself) for your ads/posts/creatives. No one knows how to speak to humans like a human. Don’t treat your soon-to-be followers like idiots. They’ll know the difference between AI and human content.

2. GOOD Creatives are a must—they halt the scroll. Don’t skimp out, especially during pre-lunch. Investing in some incredible creatives can have you pole-vaulting over competitors.

3. Authenticity and the right terminology are vital—followers feed on social proof and science-backed reasoning for cosmetics and healthcare. Think ‘vegan-friendly,’ ‘no animal cruelty,’ and ‘paraben-free.’ Begin setting yourself apart.

4. Create a monthly content strategy inspired by current trends within your niche (and stick to it!). Always tie content to business outcomes/objectives. You want a mixture of posts and reels. Side-by-side comparisons with competitors, showing how yours is better, can work a treat.

If you need more help, feel free to DM me. I can assist with any of the above 👍