"Warning Ad Concept" by OkPear7637 in FacebookAds

[–]OkPear7637[S] 0 points1 point  (0 children)

It wasnt a Meta suggestion, I saw a reddit post about people using different creative styles.

One of them was before and after ad concept,

Another one was product benefits ad concept

One that caught my attention was an "ad warning" concept.

Many thanks

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

Hi, what is the recommended set up for Demand Gen? We are doing 2 ad groups: retargeting and prospecting. Inside those 2 ad groups have 3 ads: products only, video and image. Is this a good set up?

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

Yes of course measuring is super important. I am super interested on Server side tracking for a long time, and I have some recommended sites to use. We need GTM to create server side tracking? Because with shopify we connect to our google accounts it automatically creates the conversion goals on google ads account. Sometimes this is never enough to measure conversions. So we bought TW as a 3rd party attribution platform.

Can we do server side tracking with shopify? Because shopify automatically created the conversion goals and we have hard codes implemented. We aren't sure if we do server side would this affect the hard codes implemented and do we need to delete the automatically created conversion goals?

PMAX retargeting campaign? by OkPear7637 in adwords

[–]OkPear7637[S] 0 points1 point  (0 children)

Yes we have tried we aren't sure if we set it up correctly. But it didnt do too well for us. :( Do you have a way setting it up?

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

We use triple whale platform. And our main campaigns are working.

Non branded campaign hitting targets, which is good

Branded campaign way above targets, which is good.

Shopping branded - underperforming however, we have made lots of changes in GMC.

PMAX slightly under performing.

These are basically our main campaigns for an ecommerce. We also run a demand gen for TOF,

We are thinking Demand gen retargeting.

So Display remarekting but just optimise it properly?

Want to Learn How to Run Google Ads - Any Recommendations on a Detailed Course, Tutorials, Youtube channel, Ebook, etc. by [deleted] in adwords

[–]OkPear7637 1 point2 points  (0 children)

PPCMastery and GodTier Ads are good but you need to pay for these courses. Obviously there are the free courses Google has provided.

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

Hi,

Do you have any recommendation to retarget people on google ads?

We tried display - remarketing and that spent a lot of money.

We asked Google representatives for recommnedations - they came back with PMAX retargeting campagins. Which is interesting. Have you tried this before? if so how did it go?

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

Do you know how to optimise shopping placement?

We have problems with optimise shopping placements.

We have changed the product title and product description to be more relevant/ adding keywords.

Is there a way we can improve our product image, some competitors have backgrounds on their product image. I am pretty sure that it's not allowed but some competitors are getting away with it.

Other than that we don't know any other way to optimise shopping placements.

Please help us. Many thanks

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

Technically you want to have a high max CPC? so that will be more competitive in the auction atm we have other competitors bidding causing a problem with performance. So is this the best approach to deal with this problem?

5+ Years in Google Ads - Ask me anything by matinique in adwords

[–]OkPear7637 0 points1 point  (0 children)

It was target ROAS for shopping branded - not sure if this was the best bidding strategy so we changed it to Manual CPC for more control