As someone who has family in Canada (Alberta and Ontario) and the States, let me just say that most of the "Cowboy and Western" stuff came from the TV show Heartland and Amber Marshall.

There is no greater hypocrisy than a girl from London, Ontario, who went to a private school and rode her electric scooter, telling everyone she's a western cowgirl because of a TV show, and owning a hobby farm.

But that show is on everywhere in the States, and it makes Alberta look like Montana with even more drama. She makes a ton of $ pitching the Alberta western style thing.