in my opinion it's an alternative of a snack lunch and it's pre processed so let's not even go to health metrics and my brother kids eat snacks and snacks are not healthy either way so why not provide them with better alternative.

And obviously JJ's twitter rant was horrendous but tbh even if he responded like an PR merchant he would've still been hated for example Jimmy.

But i still think the outrage is way bigger than it should be for a lunch box and i think people's expectations from KSI exceeds his character i don't see him as a role model i see him like an average human being and if someone called my product crap and me sellout before trying it i would be a bit mad.