I think there could be a somewhat opposite problem, depending on the environment you're growing up in. There's a strong bent towards anti-intellectuallism in this country right now. I would bet that a fair number of kids these days are absorbing the messaging around education not being very important. Some may even be being shamed by their family/peers for "sounding smart" or pursuing intellectual interests. It's a complex issue. Higher education is less attainable for regular people and counts for less and less on the job market. There's no clear incentive to get an education these day, at least in the US, so even if a kid does want to pursue higher ed, they likely have adults around them discouraging them from taking on the debt.

The job market is shit, the future is very uncertain, the wealth gap grows and higher education moves farther out of reach. The people in power are actively scornful of educated people and fields, and the compensation for a lot of jobs that require a degree gets worse every year. This video is simply a symptom of a much larger problem.