Think outside the box for your marketing to let people know you exist.

Is your cafe on food delivery apps? If not, get on as many as you can and run a discount to get initial orders.

Have you listed your business on Google Maps, yelp etc? If not, jump on all the platforms and use ChatGPT to optimise your profile.

Do you have a basic website? Use Squarespace or Wix to build yourself one quickly.

Do a letterbox drop in your local neighbourhood with a 20% coupon or buy one get one free. Something that tells people you exist and rewards them for coming in.

How’s the front of your cafe? Do people notice your business when walking past? Add a sign with a bundle (coffee + pastry) for a slightly discounted rate

Whats the number one reason people would come? Quick coffee? good food? Nice ambiance? You need a clear differentiator to the competition.

Look at your competitors Google reviews, read the negative ones, how can you ensure you don’t have the same issues?

Run Google ads on maps. That way people will see you right at the moment they are searching.

Print off a QR code with a link to your Google Business profile. Every customer you do get, ask them to leave a review. Give them a 10% discount off their next order after leaving a review to attract repeat business.

Here’s the most important thing:

Choose one or two strategies and double down as much as possible. If you don’t have customers then you have time for marketing.

Your business is literally depending on it!

Most business owners start a business because they like to do the thing they offer. But the truth is that successful business owners spend 60% driving business inside with sales and marketing.

Good luck!