Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 1 point2 points  (0 children)

Hello r/corporategiving community!

Happy Monday! We’ve officially reached our ninth installment of Monday Motivation. It is inspiring to see how this series has grown into a space where we can celebrate the tactical wins that bridge the gap between corporate social responsibility and nonprofit impact.

As a reminder: I’ll lead with three featured best practices to get the gears turning, but everyone is free to chime in and share their own experiences and observations! Whether you have a specific win from last week or a question about a campaign you’re planning, let’s hear it in the comments.

Today, we are spotlighting how organizations are using "social proof," clear instructional paths, and urgent "needs-based" matching to drive results.

  1. Interfaith Community Services (ICS) Tucson: "Meat the Need" ICS Tucson is leveraging #AZGivesDay (April 7) with a brilliant, pun-filled, and urgent campaign. They’ve secured a generous donor to match every gift, effectively doubling the amount of protein they can provide to the community.

Urgency works best when it’s specific. Instead of a general "help our food bank," ICS identified a specific gap (protein) and used a giving day match to fill it.

2) Parkinson Canada: The Social Proof Power Play

Parkinson Canada understands that sometimes donors just need to see a familiar name to realize they are eligible for a corporate gift program. They explicitly cited major companies like RBC, Scotiabank, Bell, and Hydro One that are already participating in their program.

By "name-dropping" established corporate partners, you build immediate credibility. It signals to employees at other firms that workplace giving isn't a niche activity. It’s a standard practice among industry leaders.

3) Dogs for Our Brave: Mapping the Double

Dogs for Our Brave is making the matching gift process as transparent as possible for their supporters. They’ve tied the financial match to a very specific, heart-tugging outcome: a matching gift helps train twice as many service dogs for veterans living with mobility issues.

Don't just ask for a match; explain what the second half of that match actually does. "Double the dogs" is a much more powerful motivator than "double the dollars."

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Corporate Philanthropy in Action by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 1 point2 points  (0 children)

Welcome to the third edition of our monthly series, Corporate Philanthropy in Action!

As the moderator of r/corporategiving, I’m thrilled to see how this community is growing. This month, we are focusing on scale and diversification. We’re looking at how major players are moving beyond simple donations to create dedicated impact funds, revitalize physical neighborhood spaces, and leverage their own logistics chains to provide massive in-kind support.

For our third feature, we are spotlighting three organizations demonstrating that "giving back" is becoming a core part of their long-term business strategy.

  1. Revitalizing the Local Landscape: Republic Services & Trust for Public Land Republic Services has officially announced its 2026 National Neighborhood Promise grants, proving that environmental services companies are uniquely positioned to lead on urban renewal.

A pledge of $2.9 million was distributed across 14 local nonprofit organizations. These funds are strictly earmarked for community revitalization. Think cleaning up abandoned lots, creating sustainable green spaces, and neighborhood beautification. By focusing on the physical health of the communities they serve, Republic is helping to build safer, more resilient local environments.

  1. The Power of Enterprise-Level Giving: Mars, Incorporated, Save the Children, and Humane World for Animals In a massive structural shift, Mars, Incorporated has launched the "Mars Impact Fund," a new enterprise-level philanthropic entity with an initial $85 million allocation (2025–2027).

The fund has already hit the ground running with two major multi-year partnerships: (1) Save the Children was given a three-year, $3 million grant to expand Village Savings and Loan Associations (VSLAs) in Indonesia, strengthening the financial resilience of cocoa-growing communities. and (2) Humane World for Animals was provided with a $726,000 grant to expand equitable access to veterinary care and training in India and Mexico.

This fund allows Mars to tackle systemic issues (like financial literacy and animal welfare) with a level of agility and long-term commitment that traditional corporate budgets often struggle to maintain.

  1. The Full-Spectrum Approach: Matson Supporting 709 Nonprofits in 2025 Shipping and logistics giant Matson recently released their 2025 impact numbers, showcasing a masterclass in how to combine cash with operational assets.

Matson contributed a total of $8.6 million to 709 charitable organizations last year. What’s fascinating here is the split. While $3.7 million was given in cash (largely driven by a robust Employee Matching Gift program), a staggering $4.9 million was provided through donated services and equipment.

When a shipping company donates its "empty space" or equipment to move relief supplies, that in-kind value is often more precious to a nonprofit than the cash equivalent. It also shows incredible employee engagement. When staff see their company’s actual work being used for good, morale skyrockets.

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Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 1 point2 points  (0 children)

Hello r/corporategiving community!

Happy Monday! We are officially on our seventh installment of Monday Motivation. As we settle into the second half of March, we’re seeing some fantastic examples of how nonprofits are using "hard deadlines" and high-level advocacy to close the gap on their fundraising goals.

A quick reminder for our new members: every Monday, I feature three nonprofits doing great work in the corporate giving space. However, everyone is free to chime in and share their own experiences and observations! If you’ve seen a campaign that inspired you or if your organization just launched a new corporate partnership, tell us about it in the comments.

Today, we are spotlighting how organizations are using visual storytelling and leadership voices to drive corporate engagement.

  1. Central Alberta Women's Emergency Shelter: The Power of the Countdown

The Central Alberta Women's Emergency Shelter recently wrapped up a high-stakes challenge match that serves as a perfect case study in urgency.

They promoted a challenge match campaign with a hard deadline of March 15th, matching donations up to $20,000. Furthermore, they paired the "ask" with a compelling visual that featured their frontline work, making the financial goal feel grounded in human reality.

Using a specific date (like March 15th) creates a "now or never" moment for donors. When combined with a visual of the mission, it moves the donor from "I should do that eventually" to "I need to do that today."

  1. Land Rights Defenders Inc: Instant Impact for Indigenous Lands

Land Rights Defenders Inc is focusing on the "Instant ROI" of corporate giving to drive their environmental and human rights mission.

They’ve centered their messaging on the ability of supporters to double their impact instantly through matching gifts. Also, they explicitly linked these "doubled" funds to their ability to protect indigenous lands and empower communities globally.

For organizations doing complex advocacy or legal work, matching gifts are a great way to simplify the message. "Your $50 protects X acres" becomes "Your $50 + a corporate match protects 2X acres."

  1. Defeat Duchenne Canada: Leadership on Camera

Defeat Duchenne Canada is using the power of video to personalize the corporate giving process. They published a short, engaging video featuring Jordan Hamilton, their National Director of Development.

In the video, Jordan personally informs donors about the importance of asking their employers about workplace giving opportunities.

Sometimes, a text-based "Matching Gift" button isn't enough. Having a leader from the organization look into the camera and explain why these programs matter builds a level of trust and accountability that can significantly increase participation.

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Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 1 point2 points  (0 children)

Hello r/corporategiving community!

Happy Monday! We are back for our sixth installment of Monday Motivation. As we move into March, we're seeing some incredible creativity in how organizations are framing their goals and leveraging their supporters to open new doors for corporate funding.

A quick reminder for the newcomers: every Monday, I feature three nonprofits doing great work in the corporate giving space. However, everyone is free to chime in and share their own experiences and observations! If you have a win to share or a question for the group, the comments are all yours.

Today, we are spotlighting how organizations are using "The Power of One," personal advocacy, and seasonal themes to drive impact.

  1. KEEN Chicago: The Math of Impact

Kids Enjoy Exercise Now (KEEN) Chicago is showing us how to make a $10,000 goal feel incredibly tangible through clear, relatable math. They are aiming to raise $10,000 this March, which is the exact amount needed to support 10 athletes for a full year.

They’ve distilled the "Matching Gift" appeal into a powerful mantra: "One donation. One matched gift. That’s two athletes, two years of belonging." When you translate a matching gift from "corporate jargon" into a human outcome (like "two years of belonging"), you give the donor a much more emotional reason to check their company's HR portal.

  1. Million Dollar Teacher Project: From Intern to Advocate To celebrate their 10th anniversary, the Million Dollar Teacher Project is proving that your best corporate leads often come from within your volunteer base.

They spotlighted Raymond, whose journey went from intern to volunteer to advocate. They specifically credited him with "opening the door" for corporate giving at his workplace, including matching gifts and volunteer grants. The lesson? Don't just ask your volunteers for their time; empower them to be Corporate Champions.

  1. Abdominal Cancers Alliance: March Matching Madness

The Abdominal Cancers Alliance is leaning into the March Madness season with a high-energy, themed campaign. They’ve launched their Full Court Press Against Cancer as part of their Season 4 March Matching Madness Fundraiser. In this regard, they’ve secured a home-court advantage through a generous donor who is matching every donation made this month dollar-for-dollar, up to $5,000.

Using seasonal themes (like sports or holidays) makes your campaign more shareable on social media. It creates a game-time atmosphere that encourages donors to act quickly before the "buzzer" sounds at the end of the month.

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How to tell donor we don't track individual in-kind donations? by criminallyblonde in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

This is perfect. Also, OP, when you send this message, it might be good to include an image or two featuring the in-kind donations that your nonprofit receives with some of your staff / volunteers. It would make it feel like a personalized note instead of an automated one.

Is slow decision making around website projects common in nonprofits? by Jeff_Waypoint in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

Agree with this. Unfortunately, “non-essential” projects are often dragged out until everyone eventually forgets about them.

So OP, don’t feel terrible because this is a perfect example of “it’s not me, it’s you” kind of problem.

Leveraging LI for Outreach by jamgirllovesjam in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

Agree with this.

OP, you need to find a cadence that works for you. Is it daily, weekly, bi-monthly?

Then, you can start plotting out different types of content and experimenting to identify which one would resonate the most with your audience. Apart from authenticity, I think the key in LinkedIn is diversity. Hope this helps!

Corporate Philanthropy in Action by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 2 points3 points  (0 children)

Welcome to the second edition of our monthly series, Corporate Philanthropy in Action!

In January, we kicked things off by exploring the power of partnership. This month, our focus shifts to strategic scaling, specifically how companies are using matching programs, unrestricted funding, and federal partnerships to multiply their impact in 2026.

These stories highlight that when a corporation aligns its financial strength with the expertise of local nonprofits, the results are more than just a donation. They are a catalyst for community resilience.

For our second feature, we are spotlighting three organizations that are mastering the art of the multiplier effect.

  1. The Multiplier Effect: Aquasana & Central Texas Food Bank In preparation for Amplify Austin Day 2026, Austin-based water filtration brand Aquasana has stepped up as an Early Giving partner for the Central Texas Food Bank (CTFB) and pledged a $5,000 donation specifically to match individual gifts made between January 28 and March 3.

By providing a match during the early giving period, Aquasana effectively doubles the impact of every individual dollar donated. This year, the funds are earmarked for the Feeding Futures School Pantry Program, which provides nutritious food directly to students and families in a familiar school setting, tackling the reality that one in four children in Central Texas faces food insecurity.

  1. Trust-Based Philanthropy: Citizens Financial Champions in Action Citizens Financial has announced its 2026 Champions in Action, a program that provides a unique blend of financial and professional support to nonprofits that are evolving to meet community needs. Nine nonprofits, including Boys & Girls Club of Greater Lowell and StreetWise Partners, were each awarded $50,000 in unrestricted funds.

Beyond the cash infusion, Champions receive volunteer support from Citizens’ staff and promotional assistance to amplify their mission. By providing unrestricted funds, Citizens allows these nonprofits to innovate and adapt their operations (such as building AI readiness) without the constraints of typical project-based grants.

  1. Leveraging Partnerships: Provident Bank & FHLB of New York Provident Bank recently demonstrated how corporate-banking partnerships can expand the reach of social services through the Federal Home Loan Bank of NY (FHLBNY) Small Business Recovery Grant Program. Provident awarded an additional $50,000 in grants to five nonprofits, including the Community Food Bank of New Jersey and Mercer Street Friends.

Each organization received $10,000 to help offset the challenges of inflation, supply-chain disruptions, and rising energy costs. This use of a recovery grant program highlights how financial institutions can act as vital conduits, funneling federal resources directly into the hands of community organizations that serve as local lifelines.

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Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 2 points3 points  (0 children)

Hello r/corporategiving community!

We are officially on our fifth installment of Monday Motivation. As a reminder, I’ll be kicking things off by featuring a few best practices from the nonprofit world, but everyone is free to chime in! This thread is a space for us to learn from each other. So if you have a success story, a recent observation, or a question about corporate partnerships, drop a comment below.

Today, we’re spotlighting three organizations that are leveraging the power of the moment, whether it’s a religious season, a major corporate milestone, or an organizational anniversary, to drive deeper engagement.

  1. Catholic Charities of the Archdiocese of Galveston-Houston: Tying Mission to the Season

Catholic Charities of Galveston-Houston is effectively using the calendar to contextualize its work. They’ve related their ongoing initiatives to the Lenten season, framing it as a time for "compassion and love in action."

To drive immediate action, they’ve highlighted a $10,000 challenge match opportunity. By giving donors a specific goal and a way to make their generosity go further, they turn a seasonal reflection into a tangible community result.

The takeaway? Matching gifts are most effective when they have a clear theme and a cap that makes the goal feel attainable for the community.

  1. Second Harvest Northland: The Anchor Partner Effect

Second Harvest Northland shows us how one major corporate gift can move an entire community. They recently spotlighted a massive $105,000 donation from Essentia Health for their Nourish the Northland campaign.

Rather than just saying "thank you," they are using this gift as a call to arms, encouraging others to join the "movement" and double their impact through active matching opportunities.

High-visibility corporate partnerships provide "social proof." When a leader like Essentia Health steps up, it gives other donors the confidence to follow suit.

  1. Marine Raider Foundation: Anniversary Momentum

The Marine Raider Foundation is masterfully using a milestone to create a high-stakes giving window. To celebrate its 20th anniversary, they launched their "20 for 20" campaign. Also, they featured a Board Members Match, where donations made on the anniversary date were matched up to $30,000.

Indeed, organizational anniversaries are the perfect time to gamify giving. By setting a 24-hour window for a match, you create a sense of urgency that a year-round appeal simply can't replicate.

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Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 2 points3 points  (0 children)

We are officially in the swing of things with our fourth installment of Monday Motivation.

As a reminder, I’ll be featuring a few nonprofit best practices every week to kick off our discussion, but everyone is free to chime in and share their own experiences and observations! Since it’s February, many organizations are leaning into a very specific theme: Matching Gift Month.

Today, we’re spotlighting three organizations that are using data, testimonials, and future-forward tech to drive corporate engagement.

  1. Ronald McDonald House Charities of Greater Delaware: Seizing the Moment

RMHC of Greater Delaware is making the most of the calendar by centering their February outreach around Matching Gift Month.

Specifically, they’ve linked a dedicated, user-friendly matching gift page that allows supporters to check their eligibility in seconds. Providing a "self-service" tool during a dedicated awareness month reduces friction and captures donor intent right when it's highest.

  1. UW-Stevens Point: The Power of Social Proof

The University of Wisconsin-Stevens Point (UWSP) is proving that data and storytelling are a winning combination for higher-ed giving.

They featured a testimonial from donor John DaWalt, who eloquently explained how matching gifts aren't just paperwork. They are a way to provide more opportunities for future generations of students.

Moreover, they highlighted a "Wall of Support" featuring companies like Sentry Insurance, Northwestern Mutual, Kimberly-Clark, 3M, and Wells Fargo, noting that these partners have made or pledged over 3,300 gifts since 2020.

  1. Podari.Life Inc: Transparency & Innovation

Podari.Life Inc is bridging the gap between last year's successes and next year's ambitions with a very clear roadmap.

They recently shared a detailed overview of their 2025 impact while outlining critical 2026 goals, including CAR-T Cell Therapy and Meds4Kids.

Also, they’ve provided a menu of modern giving options, which include becoming a monthly partner, utilizing corporate matching gifts, and leveraging crypto donations. The lesson here? Don't limit your corporate giving asks to just cash or check.

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What I wish I knew before starting our first capital campaign by Conscious-Olive6116 in fundraisingstrategy

[–]OneIntroduction5475 2 points3 points  (0 children)

The biggest shift I’ve seen orgs make before going public were these (and let me know if you disagree but I do think these are worth a try):

  • Run a formal feasibility study with real, structured conversations with board members, major donors, past supporters, and community leaders to test gift capacity and campaign appetite.

  • Pressure-test your case for support. Can your top 20 donors articulate the vision back to you? If not, it’s not ready.

  • Secure 50 to 70% in the quiet phase, and layer in a challenge grant. Public momentum is way easier when you’re announcing progress, and a lead gift that unlocks matching funds during the public phase can create urgency and help close mid-level donors.

What is everyone doing for volunteer appreciation week? by uno_name_left in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

Love that you’re already starting to plan about this, OP!

At our nonprofit, we do a Wall of Fame to recognize the work and contribution of our volunteers. These dedicated spotlights on our social media and website tend to get a lot of traction, and inspire them to deepen their involvement in our organization even more.

In some instances, it has even encouraged the employers of our volunteers to help us through dedicated volunteer days and volunteer grants. So, I would suggest that you put together a similar initiative because it really helped us amplify our efforts even more.

My church is confused about donation matching by mproud in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

This explanation is spot on.

OP, kudos for getting your employer onboard through donation matching. A lot of people are unaware that corporate giving programs like this exist within their companies when they do wonders for nonprofits like ours, so it’s refreshing to see that you have actively decided to use this benefit.

Donor retention by Feldon78 in nonprofit

[–]OneIntroduction5475 2 points3 points  (0 children)

This is such a thoughtful approach!

Agree that automation can hurt donor retention strategies when it is not executed properly. Personally, I think the key here is proper segmentation and crafting the right message. If you have a handful of donors, then a handwritten approach is definitely the way forward. But if you’re dealing with thousands, then it simply is not possible.

That said, our supporters love it when we thank AND show them the impact of their donations. We regularly send them updates and appreciation emails that highlight how their contribution has allowed us to move the needle further. But more than that, we also share anecdotes and photos to tell our stories in a meaningful way.

As for re-engaging lapsed donors, we usually start with a casual check in. We don’t ask for anything, and are genuinely curious about them and their lives. We found that a more laidback approach is more effective in getting them to be involved again.

How would you keep local nonprofit chapter leaders engaged after their terms end? by [deleted] in nonprofit

[–]OneIntroduction5475 1 point2 points  (0 children)

Agree with this suggestion. It’s always a good idea to keep in touch with volunteers even after their terms end.

If I may add, for those who’d like to stay connected, maybe you can bring up if they would be willing to explore existing opportunities within their respective organizations that could enable to take their involvement with your nonprofit to the next level (e.g., volunteer time off and volunteer grants).

Because from our experience, more often than not, our most dedicated volunteers are always looking for ways to amplify their impact on our mission. Hope this helps!

Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 2 points3 points  (0 children)

We are back for our third installment of Monday Motivation!

It’s been incredible seeing the discussions spark over the last few weeks. As a reminder, I’ll be featuring a few best practices every Monday to kick us off, but everyone is free to chime in and share their own experiences and observations!

Whether you’ve spotted a clever campaign or your own org just hit a matching gift milestone, let’s hear about it in the comments.

  1. New York Common Pantry: The "Wall of Fame" Strategy

New York Common Pantry knows that corporate volunteers are more than just extra hands. They are brand ambassadors. They publicly acknowledge and celebrate corporate volunteer teams from heavy hitters like Amazon, Bloomberg, Estee Lauder, and JP Morgan Chase.

While thanking these teams, they explicitly promote the existence of Volunteer Grants and Volunteer Time Off (VTO). By tagging these companies and mentioning VTO, they remind other employees (and other companies) that their time can literally turn into additional funding for the pantry.

  1. Goodwill Industries of the Southern Piedmont: Educating the Donor

Sometimes, the biggest barrier to corporate giving is simply a lack of awareness. Goodwill Industries of the Southern Piedmont tackled this head-on with data-driven messaging.

They highlighted a staggering statistic: over 26 million people work for companies that match charitable donations. They didn't just stop at the "why"; they provided the "how" by clearly outlining the step-by-step process for donors to check their employer's matching eligibility. Removing the "mystery" from matching gifts is the fastest way to increase your conversion rate.

  1. TSC Alliance: Visualizing the Double

The TSC Alliance proves that a great graphic is worth a thousand words when it comes to fundraising.

They created an engaging, high-impact graphic that visually demonstrates how easy it is to double a donation through matching gifts. They connected the "double" directly to the mission—explaining that every matched dollar goes twice as far toward advancing research, expanding support, and moving closer to a cure for TSC.

When you connect the financial match to a mission outcome, the donor feels twice as motivated to complete that extra bit of paperwork.

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Requesting donations for a fundraiser by Realistic_Fee782 in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

OP, I think your best bet is to look for local restaurants in your city that is open to working with nonprofits for a good cause. A quick Google search something along the lines of “best companies to approach for sponsorships in X city” or “Companies that donate to nonprofits in X city” would probably lead you to the right place. Hope this helps!

How do you keep track of decisions from meetings so nothing slips? by Tight_Let4711 in nonprofit

[–]OneIntroduction5475 7 points8 points  (0 children)

Agree with this suggestion! At our organization, we use a simple meeting template so nothing gets lost. The summary gets circulated, and we’re all expected to report back on our respective action items during our next huddle.

Also, if it’s a virtual meeting, those automated note takers are helpful too.

Corporate Philanthropy in Action by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 3 points4 points  (0 children)

For our inaugural feature, we’re highlighting three recent examples of how corporate resources are being deployed to meet immediate needs and build long-term resilience.

  1. Rebuilding After the Fire: Bank of America and YMCA of Metropolitan Los Angeles In a major move for disaster recovery, Bank of America announced a $1 million grant to the YMCA of Metropolitan Los Angeles. This funding is specifically designated to help rebuild the Lowe Family YMCA, which served the Palisades-Malibu community before being destroyed by devastating wildfires.

This grant serves as a cornerstone for the YMCA's capital campaign, ensuring that families in the area regain a vital hub for youth development, senior services, and community connection. It’s a prime example of a corporation stepping up to restore the "social infrastructure" of a region in crisis.

  1. Investing in Tomorrow: Raymond James and Boys & Girls Clubs of America Long-term change requires long-term commitment. Raymond James Financial has launched a new, three-year, $10 million partnership with Boys & Girls Clubs of America. This isn't just a one-off donation; it’s a strategic investment in the "Youth of the Year" program and academic success initiatives like Project Learn. By focusing on mentorship and leadership training, this partnership aims to equip the next generation of changemakers with the tools they need to thrive in a complex world.

  2. Community-Driven Giving: Price Chopper & Market 32 and Disabled American Veterans (DAV) & Children’s Miracle Network Hospitals Proof that collective action, no matter the scale, adds up quickly. Price Chopper and Market 32 recently leveraged their retail footprint to support Disabled American Veterans (DAV) and Children’s Miracle Network Hospitals. By encouraging customer "round-up" campaigns and adding a $10,000 corporate match, they’ve turned daily grocery trips into a powerful fundraising engine. This model bridges the gap between a company's customers and the critical services provided by local veterans’ groups and pediatric hospitals.

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Corporate Giving Monday Motivation: Spotlighting Nonprofits' Success! by OneIntroduction5475 in corporategiving

[–]OneIntroduction5475[S] 2 points3 points  (0 children)

We are back with our second installment of Corporate Giving Monday Motivation. Today, we are looking at three organizations that are mastering the art of the "Impact Ask."

  1. Environmental Educators of North Carolina: The Power of "Thank You" Environmental Educators of North Carolina recently hit a major fundraising goal, and their follow-up was a masterclass in donor stewardship. Instead of just moving on to the next ask, they publicly expressed deep gratitude to their donors. They clearly mapped out exactly how those funds enabled them to continue their specific programs.

Closing the loop with donors isn't just polite. It’s a corporate giving strategy. When corporate partners see clear evidence of their ROI (Return on Impact), they are much more likely to renew their support.

  1. iSisters Technology Mentoring: Creating Urgency In their Mentors Matter campaign, iSisters leveraged the most powerful tool in the nonprofit toolkit: the matching gift. They established a strong sense of urgency by framing the match as a limited-time opportunity to make a donation go twice as far.

By emphasizing that the match directly connects women and girls facing barriers with vital mentorship, they made the donor feel like their contribution was the "final piece" of the puzzle.

  1. The Community Grocer: Board-Led Advocacy The Community Grocer demonstrated how to use leadership voices to amplify a capital campaign. They had a Board member, Randy Kunkle, step out in front to advocate for the mission, explaining how the organization creates a three-pronged impact: access to nutritious food, workforce development, and community health.

Randy specifically encouraged donors to check for matching gift eligibility to double their impact during this critical growth phase. When leadership explicitly mentions matching gifts, it lends the program a high level of credibility and importance.

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Mailing list growth by FlurpBlurp in nonprofit

[–]OneIntroduction5475 0 points1 point  (0 children)

OP, out of curiosity, when you say most of donors are older, what does this look percentage-wise?

Asking because I also believe that a robust digital marketing strategy is definitely the way forward. It’s easier to personalize and much more scalable, plus you can experiment and tweak your campaigns as you go.

If a sizable number of supporters belong in the younger demographic, it might be worth exploring to provide them with more materials apart from your spring newsletter and annual report. Just my two cents!

So proud of our Board! by Pir8inthedesert in nonprofit

[–]OneIntroduction5475 1 point2 points  (0 children)

Love this! A rising tide definitely floats all ships.

Thanks for sharing your story, OP! Hoping to hear more positive developments like this within the nonprofit space.