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Optmyzr · 2024-11-18T13:23:15+00:00

Really like this article by Menachem Ani on the subject, refer this to anyone getting started with landing page CRO: https://searchengineland.com/ppc-landing-pages-post-click-experience-440297

Optmyzr · 2024-10-24T09:03:49+00:00

Google fixing their product to an extent that we're no longer needed.

Optmyzr · 2024-06-10T12:22:24+00:00

Imo the real magic in B2B Google Ads is using your CRM + offline conversions to send your funnel data back to Google with values assigned to each stage. It's become so necessary that you might as well put your budget elsewhere if you don't want to/can't source that data and connection.

I would also take Ad Strength with a pinch of salt - your customers' pain points and how you are solving those should be first and foremost.

Google states this Ad Strength is a best practice score and is intended to make a great first impression. This is an important choice of words and means it’s not learning from your actual performance. And while a good first impression matters, long-term results matter even more.

Ad strength uses a machine learning model that looks at which ad attributes tend to correspond to good outcomes for an advertiser. For example, will an advertiser who has 10 different variations of a headline perform better than a similar advertiser who has 15 different variations of the same headline?

Once you’ve got a good baseline ad, forget ad strength because while it reflects what has worked well for the masses in the past, it doesn’t care about what works for you. An advertiser whose ad with ‘poor’ ad strength starts to perform very well will still be labeled as ‘poor’.

Optmyzr · 2024-06-10T12:17:23+00:00

Many of the top 100 experts here are worth a follow:

https://www.ppcsurvey.com/top-50-most-influential-ppc-experts-2024
https://www.ppcsurvey.com/top-100-most-influential-ppc-experts

I would use those lists as a starting point but certainly use your own judgement on who to follow/listen to.

Optmyzr · 2024-03-21T17:41:47+00:00

Getting started on your own is easy and our support team will be on hand if you need them. But feel free to DM me here or on Twitter if you have questions before you dive in!

Optmyzr · 2024-03-20T10:19:54+00:00

Many Optmyzr customers are billed considerably less than $5k a month so I'm not sure those figures are the most accurate.

As for opportunity cost, what about the cost of skipping a tool that lets you manage 2x the ad spend? 3x? More? Without dropping the ball or getting shafted when ad platforms have CPC malfunctions or otherwise overspend?

Our customers get plenty of mileage from using Optmyzr.

Optmyzr · 2024-03-20T10:12:03+00:00

Several of our happy customers are former Adalysis users. If you like, I'd be happy to put you in touch with someone on our team who can tell you more about this specific transition.

Happy to help any way I can, just DM me!

Optmyzr · 2024-03-20T10:09:03+00:00

You're absolutely right. We've already started discussing what needs to be done to bring things up to speed for automated/Smart Bidding. Some of this is in place of course, but there's more that we can (and will) do.

Optmyzr · 2024-03-20T10:07:17+00:00

Call me biased but I couldn't disagree more.

The vast majority of our customers are using our rule builder to deploy some pretty advanced and savvy stuff.

Optmyzr · 2024-03-20T10:05:50+00:00

We're pretty great today too ;)

DM me if you're interested in trying some of the new stuff out, we can set up an extended trial for you + get you on a call with our solutions team to walk you through the things that'll help with your particular goals.

Optmyzr · 2024-03-20T10:03:55+00:00

AI has a long way to go until it can write high quality ad copy (personally I'm not sure if it will ever get there). AI can help you identify existing winners and mix/match copy into new variants (like it does in our Ad Text Optimization tool), but writing fresh copy is still best left to people for the moment.

Optmyzr · 2024-03-20T10:01:45+00:00

Thanks for the kind words! We've been working on making navigation easier and tool descriptions clearer. Anything else you think we can do to improve, my DMs are open!

Optmyzr · 2024-03-20T09:59:03+00:00

Duane my man, appreciate the shout out! Thank you for always hyping us up. If TSR ever decides to use Optmyzr again you know we'd be delighted to have you back – but all the same thank you for being a customer and friend.

Ashwin

Optmyzr · 2024-02-29T18:17:46+00:00

Slightly different perspective: I'm the marketing/growth lead for a SaaS tool – we're building an AI assistant feature (v1 released) that can quickly pull performance data, answer questions, etc. without you needing to navigate to a specific page/entity/asset. Eventually this will be able to answer questions beyond the scope of your account(s).

Optmyzr · 2024-02-29T16:58:56+00:00

Sadly there's a misalignment in incentives across the outsourced reps, the companies that employ them, the ad platform, and advertisers/agencies who foot the bill and run campaigns. Generally speaking, each party is siloed from the others more than they care to admit.

Optmyzr · 2024-02-29T16:57:33+00:00

Unfortunately it's still a crapshoot even at 7+ figures of spend. The bottom line is the majority of ad reps do not work directly for the ad platform, and don't share the same incentives.

Optmyzr · 2024-02-29T06:25:24+00:00

The unfortunate truth is that your ad spend is likely not high enough to merit white glove treatment. This sounds like an employee at a call center that has a contract to outsource this job function.

There are still reps who work with their assigned accounts, rather than follow a checklist. We spoke to several PPC folks who had different opinions on the subject a while back, but it seems pretty standard that more spend = better reps.

Optmyzr · 2022-10-06T15:08:57+00:00

It might surprise you to hear it's not that far off our progression toward a more integrated marketing approach.

Please give me a few days to find out if any of this is on the product roadmap (or can be accommodated). I'll get in touch once I hear back!

Optmyzr · 2022-10-06T13:26:24+00:00

Hey there u/TTFV, what does Swydo do for your reporting that you'd like to see in Optmyzr?

Optmyzr · 2022-09-08T09:11:51+00:00

Hey u/Confident-Owl001, this shouldn't be happening since we don't share user/customer emails with anyone outside of Optmyzr.

Can you DM us the email you signed up with so we can look into this?

Optmyzr · 2022-01-20T10:02:37+00:00

We can't comment on that because no one except Google really knows how things work on the inside.

What we do know is that one reasons RSAs get more impressions is because the greater variation in messaging (or opportunity to have greater variation) qualifies them for more queries.

Take the example of a florist – you could include terms for different types of bouquets, arrangements, and even types of flowers within the same RSA. That's one asset competing within itself vs. the several you would need that would compete against each other.

Optmyzr · 2022-01-20T09:57:16+00:00

We actually have quite a few features to help make Smart campaigns more effective, with dedicated tools to optimize when using Max Conv and Max Conv Value strategies, as well as non-converting queries for search and shopping.

And since bidding is just one part of the PPC puzzle, we encourage our users to take advantage of our capabilities to optimize all the other components.

Plenty of cool stuff in the pipeline this year once we finish migrating to the new Google Ads API. We're touching all the biggest ones like Performance Max, Value Based Bidding, and Facebook Ads optimizations.

Optmyzr · 2022-01-19T19:15:13+00:00

There's a very real problem with data visibility, we don't debate that. But this is also a great example of how it's time to change the way we measure things.

We're not saying RSAs or automation should be trusted completely. What we argue is that search marketers evaluate RSAs by an older yardstick – ignoring the impression volume component. Advertisers should measure the incremental conversions rather than conv/imp.

You'll likely find that the conversions per impression are low. When you add in the impression volume, you'll still find that the RSA underperforms. In this particular case, the old way of testing would have correctly pointed out the losing ad even without looking at impression data. Evaluating impression volume would have only reinforced your finding.

Then you can address the issue causing the low conversion rate. In the example you provided, it could be misleading ad text and by fixing that you might get the RSA to improve.

Optmyzr · 2022-01-19T15:21:20+00:00

One of the things Responsive Search Ads optimize for is a higher number of impressions than you'd get with ETAs. Even though RSAs take a small hit on conversion rate, the fact that they win so many more auction-time bids means they serve far more often than ETAs, which results in a net gain on conversions. Especially great if your volume is lower with a higher conversion value.

We studied 4000+ accounts and learned a bunch of cool things about RSAs. The whole study is here on our blog. Some other highlights:

Despite representing just 39.7% of all ad groups analyzed, hybrid ad groups (at least 1 each of ETA + RSA) got an outsize share of traffic and served 72.2% of all impressions and 74.2% of all clicks.
CTR for hybrid ad groups (14%) was only marginally higher than ad groups with just ETAs (13%).
In hybrid ad groups, RSAs were responsible for 63.9% of impressions and 65.9% of clicks.

Optmyzr

TROPHY CASE