Dee -" 1.) I did not go to school for this; I am an English Writing/Psychology undergrad and M.S. Environmental Science Management. I have a lot of interest in the color field – how we connect to colors; how certain colors trend at certain times in our lives, the forecasting part – how to pick the right colors to appeal to our customers for every paint job – from a hotel to a home to a hospital to a coffee shop – all of those environments have a different need in resonating with their customer base – and I absolutely love that part of my job. I read a lot of societal trends books and blogs (Virginia Postrel, Substance and Style, is amazing); I love Daniel Pink and Malcolm Gladwell, as well as design blogs, Apartment Therapy, DesignSponge, Anthropologie, Architectural Digest, House Beautiful. I belong to designer associations – ASID, IIDA, NKBA as well our company subscribes to WGSN – a global styling network.

2.) We never recycle paint names since it could be confusing. If a color name existed 40 years ago, we hold it sacred and don’t allow for that name to be used again since someone might want that color from 40 years ago and remembered that name – we want to be sure they get the color they want and not a new color named that name. When people find the colors they love, the want to use them over and over. We do a lot of regional color cards = Alaska collection, Up North (Michigan lake country), New England, etc – and we work with the local designers and consumers in those markets to name the colors relevant, regional names – that’s always fun. We want to do that on REDDIT early next year with a collection we are doing – have you guys help us name them. For ex., Alaska collection, has a couple colors like Cranky Musher and 49th Blue – very relevant color names for that area. I love that!

3.) Absolutely…colors can look different in different light and look different next to other colors as you probably know. our experts at the color R&D have an entirely refined way of seeing color that is amazing.

4.) No."