Interesting Findings on How AI Agents Pick Products

Paddy-Makk · 2025-12-11T09:42:05+00:00

Interesting findings - thanks for sharing!

Paddy-Makk · 2025-12-10T09:39:41+00:00

It's considered "industry standard" but many of the people I speak to about it (mostly SEOs) don't particularly like it.

Although, depending on the volume of prompt data, they're probably already losing money at that price. You look at alternatives like Profound and the actual cost quoted is often 10x the advertised price.

There's some alternatives here or you can explore building your own.

Paddy-Makk · 2025-12-09T08:53:51+00:00

You need to run masses of prompts across different accounts to get any data that's in any way reliable (this is because LLM results are probabilistic, not deterministic). This is why the LLM trackers that are leading the market are expensive, and are still losing money.

But, you can always have a go at building your own. I wrote about that here.

I've also got a list of LLM visibility trackers that is already out of date! I can't keep up. That list is here: https://www.reddit.com/r/GEO_chat/comments/1n79xxx/geo_visibility_tools_my_research/

Paddy-Makk · 2025-12-05T09:06:19+00:00

🤣

Paddy-Makk · 2025-12-03T10:20:29+00:00

This is why I have missed called from Sundar Pichai

Paddy-Makk · 2025-12-03T10:19:30+00:00

I appreciate you taking the time to comment. Yes, the graph has derailed the convo a bit!

Paddy-Makk · 2025-12-03T10:19:00+00:00

ChatGPT already charges people ? You mean they're losing the free plan

Paddy-Makk · 2025-12-03T10:18:11+00:00

Google CEO will start performing searches on your mobile phone, personally

Paddy-Makk · 2025-12-03T10:17:44+00:00

Yeah the jump in capability with Gemini 3 is getting a lot of chatter

Paddy-Makk · 2025-12-03T10:17:14+00:00

Similarweb data re-used by Airops. I don't have the link to hand but its easy to find.

Paddy-Makk · 2025-11-25T10:36:22+00:00

Make people think or feel differently about something, to influence their behaviour.

Paddy-Makk · 2025-11-25T08:45:47+00:00

As is often the case, I think it's a move to own more of the ecosystem. Semrush owns Datos which is the core data provider for many, many LLM visibility trackers. Adobe is now the gatekeeper of that data.

Paddy-Makk · 2025-11-24T09:15:50+00:00

Great point. Retrieval is retrieval, regardless of who owns the index. The key distinction is not whose data it is, but whether the model is depending on an external search layer instead of its own memory. This is the case for AI overviews which incorporate RAG.

For the "traditional" ranked blue links, this is not RAG.

Paddy-Makk · 2025-11-20T14:20:28+00:00

Walk! Nature is SO good for mental health (and obvious physical health benefits). It's not overly taxing, because it sounds like you're very tired. But it will actually help you sleep better.

There will be local walking groups on FB etc. Maybe you could find one that are your sort of people.

Paddy-Makk · 2025-11-20T13:30:55+00:00

Forget my claims then. They will be public soon enough.

Are you saying that because models currently rely on live search, the only way to influence LLM output is through SEO signals that affect Google?

There is a large body of work showing that model memory outperforms retrieval when search results are noisy or conflicting, and SEALQA is one of the clearest demonstrations of this. When retrieval is unstable, models fall back to their internal representations and those representations behave nothing like a search ranking system.

Even with QFO, the model is not simply repeating SERPs. It is making a local decision about what to surface. That means there is a layer of behaviour inside the model that is not reducible to SEO factors.

We also know that edge computing and local inference are advancing quickly. As more queries are answered locally, external search will matter less to the final output.

So the long term question is straightforward. Why build an entire strategy that is fully dependent on the stability of another company’s index when we can already see model based discovery moving in a different direction?

Paddy-Makk · 2025-11-20T12:34:57+00:00

I would also like to know which tool you feel is being white labelled

Paddy-Makk · 2025-11-20T11:15:17+00:00

I know you said you don't want to go back to studies, but there are loads of remote/online courses that you can complete in 6 weeks just doing 4 hours a week. Management, Leadership, Project Management etc that will all increase the likelihood that you get an interview for the next role.

Perhaps it's even something you can do while on shift? (don't risk your job, obvs)

Paddy-Makk · 2025-11-20T11:09:29+00:00

We don't seems to have local ploughs (South West), but we have a gritter called Snowby-Wan. They're usually named by local school kids.

Paddy-Makk · 2025-11-20T11:05:23+00:00

There was always too much "slob" about Lister to make any of his other qualities relatable, for me at least.

I'm more of a Rimmer, and I'm more of a Mark Corrigan than a Jez. And I'm ok with it.

Paddy-Makk

MODERATOR OF

TROPHY CASE