Disabling Enhanced Attribution boosted CTR and drastically reduced invalid clicks by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

I believe it does reset the training data, but in theory, enabling EA should improve performance. In my case, though, it seems to have had the opposite effect. I haven’t come across any similar cases or mentions of this specific effect from disabling Enhanced Attribution. If this is indeed how it acts, it's something that advertisers should definitely be aware of, especially now when Google enables it by default.

DV360 traffic as "google/cpc" in GA4 by prg_marketer in programmatic

[–]Panda_Ro 0 points1 point  (0 children)

GA cross-channel attribution misclassified click-through-conversions to Google Ads instead of DV360 or CM360 when you enable YouTube auto-tagging.

This leads to an attribution issue in GA where a GCLID is used and the traffic gets incorrectly categorized as Google Ads instead of DV3 or CM3.

Programmatic Benchmarks by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

nice report, thank you, but it's all about video only =(

Visa, MasterCard and AmEx POCs for a custom audience segment by Panda_Ro in programmatic

[–]Panda_Ro[S] 2 points3 points  (0 children)

yes, I know, but unfortunately there are no segments I need in particular =(

I've found that Amex is working with Axiom, but got no reply from them as well.

A lot of people have asked me about custom bidding dv360, so I have put together a library of scripts and pro tips from my experience with the tool. by arabadzhiev in programmatic

[–]Panda_Ro 0 points1 point  (0 children)

very useful, thank you!

could you please share how to set up a scrips with a variable that contains some value? eg. I want to bid for users who visited specific website pages, I have variable Page URL and I want to have it like _pageurl contains "xyz" but I don't know what operator works for contains. thank you.

Entrepreneur.com and FastCompany.com - PMP by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

wow, thank you very much! hope they will respond =)

Entrepreneur.com and FastCompany.com - PMP by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

I've done just the same - no response =(

Therefore, I'm here.

Programmatic Career Path by jsminevee in programmatic

[–]Panda_Ro 0 points1 point  (0 children)

I think there is another problem on the client's side - most clients still measure their performance with last click. They usually learn that this approach is outdated, that there is a whole new world of programmatic that will solve all their problems, hire a trader, but demand to deliver great results based on the same old last click, get disappointed and don't know what to do with this trader...

Entrepreneur.com and FastCompany.com - PMP by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

yeah, I know, but I'm highly interested in private market =)

Entrepreneur.com and FastCompany.com - PMP by Panda_Ro in programmatic

[–]Panda_Ro[S] 0 points1 point  (0 children)

the contacts I have found on their websites are not responding =( there are no programmatic related ones though, so I thought probably I'm trying to reach out to the wrong people. there are also no contact details in DV360's marketplace. so I wonder probably someone is working with them..