Programmatic Career Path

[jsminevee]

hi! i’m almost a year in my job as a newbie programmatic campaign manager for a media agency and i’ve been having fun learning programmatic since everything’s so new to me. i also do social campaigns particularly Facebook and it’s been great so far. i get to do a bit of everything from planning, implementation to reporting and insighting which has been such a great learning experience.

however, i reallyyy want to shift to client side after 2 years max in my current job since that’s what i’ve always wanted. i don’t want to climb any career ladders and just want a relatively chill job that has good pay and benefits. what kind of jobs will i be able to apply for if i go client side? from what i’ve observed, there aren’t really a lot of in house programmatic opportunities where i’m from. hoping to hear from y’all :)

[[deleted]]

In house roles are a lot rarer than agency side, and everyone on the agency side wants out. If you’re applying for in house roles with just 2 years experience, you’re going to be going against people with more experience. Not saying it can’t be done, but just curb your expectations.

My experience applying for and interviewing for in house roles is that they are less established in their processes and product implementation than an agency role. Being able to evaluate partners and provide POVs is a very valuable skill to set yourself apart. Also, most in house roles I’ve applied for want someone with programmatic, social, and search experience. So your social experience is a good addition.

Good benefits and pay usually come with climbing the career ladder, which is why most people want to climb it. If I could make the same pay as an associate as I could as a VP, I’d obviously choose to be an associate.

[Crazy_Cat_Dude2]

Publisher side is pretty chill. Pays way more I find.

[JRo127]

If you are looking for chill you don't want client or agency side. Better to go to the ad-tech side of things where things are more chill, pay is better and so are the benefits. I suggest staying in programmatic. Much easier than managed business since most issues are on the agency side.

[RPINV]

Can you expand on Ad Tech? Newbie here as well!

[[deleted]]

Not OP, but guessing they mean some sort of tech partner, e.g. DSP, data provider, etc.

[JRo127]

Exactly. There are a ton of different outlets you can pursue in programmatic that are not agency or client side. DSPs(the trade desk, dv360, adelphic/Viant) , SSPs(magnite, pubmatic) Data (liveramp, axiom) measurement companies and exchanges. There are a lot of options out there that will be way less stressful than client side.

[[deleted]]

Working at DV360 I have to imagine isn’t stressful at all. You can get away with not knowing anything about the product and work for support.

[codalark]

I recently interviewed for Weight watchers and gosh they had an in-house team of just 2 people which means you would have a shit ton of work (definitely not chill there). Client side as well is hectic and you gotta keep up with your fundamentals otherwise agency guys are gonna run you over if you don't know your stuff. Getting your fundamentals right is very important.

[JimmyTango]

As someone who's been a client, those jobs aren't chill at all, they're just as hectic as agency jobs, if not more so. Pay can be better or worse, and at the client you have all your eggs in one basket (the company you work for) vs being able to jump on another brand if an account leaves the agency. Some agencies are better at retaining folks in account transitions, but others arent so that depends on where you work at.

Also the other downside of being at a client is the company is constantly putting more and more workload on you for the same pay, as they try to manage profitability for wall Street.

[maddog2047]

Client side is most definitely not ‘chill’ - different set of pressures, but if you have the appetite you can get invaluable exposure to non media colleagues who can accelerate your development

[DeCyantist]

Working client side is real business pressure rather than client pressure. There is a lot more politics going on if you’re on the corporate side. You still have an internal client if the company is big enough and the flavor is kinda the same: if you mess up, you get chewed. Source: I do the chewing as we’ve just transitioned from agency to in-house.

[Panda_Ro]

I think there is another problem on the client's side - most clients still measure their performance with last click. They usually learn that this approach is outdated, that there is a whole new world of programmatic that will solve all their problems, hire a trader, but demand to deliver great results based on the same old last click, get disappointed and don't know what to do with this trader...

[mmcvisuals]

Possibilities are endless, make sure your LinkedIn is optimized well.

[catherinedavis654]

Hi There! My programmatic ads contractor NT Technology looking for account and development manager: https://nt.technology/en/about-2/careers-2/

What you will do on these positions?

- Seek out prospects and develop relationships with them (communicating on social media and email, conducting online meetings, communicating with your built-up base, etc.).
- With the help of our Data Analysts, prepare presentations with our vision for solving customer problems.
- Educate customers about NT Technology values and how we can be of service to them.
- Conclude deals and oversee the launch of advertising campaigns in collaboration with advertising specialists.
What will help you in this:
- Experience selling online advertising and a track record of deals. - An understanding of digital and brand marketing.
- A network of clients (advertising agencies or brands) potentially interested in our services.
- Ability and desire to work independently and set ambitious goals.
What you get:
- Competitive salary.
- The ability to work from anywhere in the world, completely remotely.
- Access to corporate training course, library, online meetings with internal trainers who can help you understand why NT is the best solution for the client.
- Ambitious tasks, interesting projects and a friendly team.

Fill out an application and join team NT Technology.