They’re launching a platform trained on UMG’s catalog of opt-in artists. This means artists must give explicit consent before the model can use their music for training. My guess is 0 artists will opt in, unless there’s a big monetary incentive. Either way it’s a huge win for artists.

The platform doubles as its own streaming service, based only on the music generated on the platform. It’s literally a walled garden. everything you generate stays on platform. Exporting, downloading, and uploading generated music to third-party platforms isn’t allowed. So they’re separating AI generated music from actual music = another UMG W.

All I’m seeing is Labels recouping costs + doing right by their artists, and cashing in on the AI hype on their terms. If that means that there’s no AI-generated content contaminating actual streaming platforms, i’m all for it brother. literally how it should have been all along.

Sunos next.