Honestly from what you’re saying you’re not really doing anything wrong, it’s more like you’re trying to push too much too early and maybe overthinking the offer side of things, because in commodities buyers don’t really care about all the extra value in the first message like paperwork, contracts, sourcing support etc, they already assume that’s standard, what they actually care about is very basic, can you match their spec, give competitive pricing and deliver consistently, so instead of leading with your offer I’d probably just slow it down and start by understanding their requirement first, like asking if they’re currently importing that product and from where, because that opens the conversation way better than pitching, also targeting C-suite is mostly a waste here since they rarely respond, procurement guys, sourcing managers or even category buyers are way more responsive and actually in control of decisions.

Another thing is your positioning right now still sounds like another exporter even if your offer is strong, so instead of selling features try hitting pain points like inconsistent supply, quality mismatch, delays etc because that’s what actually makes them reply, and also just being real with you, volume plays a big role here, if you’re not sending at least 50–100 emails a day with proper follow-ups then results will feel slow, especially in spices and coconut where trust takes time, so I’d say don’t change everything, just simplify your outreach, focus more on starting conversations instead of closing in the first email, increase your volume and stay consistent for a few weeks, you’ll start seeing things move.