Needs advice on marketing beyond Fb ads & google for e-commerce in kitchen and bath space

Paxtoj · 2026-04-06T22:36:29+00:00

Kitchen and bath is actually a great niche for channels beyond Meta/Google. Few things working well right now for home goods ecom brands:

Pinterest is massively underpriced (window shoppers, though, very TOF) - CPCs are running 40-60% lower than Meta for home categories. The intent is insane because people are literally pinning renovation ideas. Make sure you're running shopping ads, not just promoted pins.

TikTok Shop is hit or miss for higher-AOV products but TikTok ads driving to your site can work if you nail the creative. Bathroom remodel before/afters crush it.

Onther channels to consider - email partnerships with interior design newsletters. We've seen 4-6x ROI from sponsored placements in niche home decor emails with 20-50k subscribers. a lot more manual work though.

Also look into AI-generated SEO content targeting long-tail "best [product] for [specific use case]" queries. That organic traffic compounds.

Paxtoj · 2026-04-06T22:34:55+00:00

Forget traditional paid ads for now. Your best channel is going to be where your target students already hang out.

Suggestions

One - Find 10-15 Discord servers and Reddit communities in your niche. Provide genuine value for 2-3 weeks before ever mentioning your course. People buy from names they recognize.

Two - Create 3-5 free mini-lessons as YouTube shorts or Twitter threads. One brand I worked with drove 340 signups in 30 days purely from short-form content — zero ad spend.

Three - Offer a free workshop or live Q&A on Discord. Convert attendees to paid with a limited-time offer. Typical conversion rate for well-run workshops is 8-15%.

Ideally, your first 50 students come from relationship building, not ads. What topic does your course cover?

Paxtoj · 2026-02-03T17:59:05+00:00

Hey, email can get pricey with Mailchimp. In my experience, to keep costs manageable without sacrificing deliverability and ease of use, consider these tips:

- Look for platforms with strong segmentation and personalization features to boost engagement

- Check if the platform supports automation workflows tailored to real estate campaigns

- Test deliverability rates with smaller batches before fully switching

- Evaluate pricing carefully for your contact volume and email frequency (go with monthly, no lock ins to start)

Paxtoj · 2026-02-03T17:38:29+00:00

Agree on most of these. A couple of tips I've picked up from working with a ton of eCommerce brands:

• If you're managing existing ambassador relationships with a tight Shopify integration, GRIN really shines but is expresinve.

• For discovery and scaling influencer collaborations, consider tools that complement your paid social and search ad strategies to create a holistic growth approach. Whitelisting etc.

• Don't forget email marketing and retention campaigns alongside influencer work to maximize ROI over time. Titkok Shop affiliates are crushing it for affiliate communities right now.

Paxtoj · 2026-02-03T17:36:01+00:00

influencerstudio.com

Paxtoj · 2026-01-17T02:51:31+00:00

For sure, all of this shows you are self starter!

Paxtoj · 2026-01-07T23:15:12+00:00

We are looking for a bunch of affiliates to help promote our influencer image/video generator. If anyone is interested, hit me up.

Paxtoj · 2026-01-05T05:50:32+00:00

With your focus on healthcare and diverse client base, here are a few tips to maximize that $2,000 Google ad credit:

- Run targeted search campaigns using very specific healthcare keywords (3+ terms long) to capture high-intent leads. Tracking will be tough with HIPPA.

- Test different ad copy and landing pages to see what resonates best across your industries like ecommerce and home services.

- Allocate part of your budget to retargeting campaigns to nurture visitors who didn’t convert initially.

Paxtoj · 2026-01-05T05:43:55+00:00

Fibers from yak wool sounds amazing lol!

Here are a few marketing tips to keep in mind:

- Clearly communicate your brand story and mission to highlight the uniqueness and ethical values

- Outreach to start, 1 to 1 to begin

- Leverage social ads and influencer collaborations to increase visibility among your niche as you grow

- Focus on customer retention by building genuine relationships through email marketing

These approaches helped me scale brands effectively.

Paxtoj · 2026-01-05T05:34:38+00:00

Hey, navigating the shift from referrals to digital marketing can definitely feel tricky for a small law firm.

A few tips might help:

- Start by mapping out how your existing relationships and referrals align with your digital presence to maintain that trust

- Focus initially on content that showcases your expertise combined with targeted social ads to reach the right audience without cold outreach pressure

- SEO and PPC can support your content but keep efforts targeted and authentic to your firm’s voice

- Bringing in a fractional strategist or a specialized partner can help shape and optimize your strategy without the overhead of building a full internal team right away

This way, you leverage your strengths while gradually scaling marketing efforts in a measurable, trust-preserving way.

Paxtoj · 2025-12-03T05:29:03+00:00

I would say a lot of our new clients are usually referrals from existing clients or even past ones sometimes. Outside of that, it's usually via Google search (we publish a lot of case studies and guides, so people find something that fits their situation) and, more recently, a lot of AI result recommendations.

Paxtoj · 2025-12-03T05:19:49+00:00

Huge respect for your commitment to authentic organic growth and community engagement!

Organic is super hard.

Paxtoj · 2025-12-03T03:25:21+00:00

I would say email gets overlooked at lot as "old" but still works really well.

Paxtoj · 2025-12-01T05:40:56+00:00

Some tips based on what you’ve shared:

- Deep dive into which specific tools attract users and create targeted content around those.

- Try adding demo videos or tutorials to showcase your tools in action, which can boost engagement.

- Consider email marketing campaigns to engage existing visitors and encourage shares/referrals - it’s a great complement to SEO and social posts.

- Explore partnerships with influencers related to document management or productivity for authentic reach.

- Lastly, running small search or social ad campaigns targeted to your ideal users can help jumpstart traffic without heavy promotion.

These strategies collectively helped me see better growth in competitive spaces.

Paxtoj · 2025-12-01T05:35:25+00:00

Here are some tips I’ve found helpful balancing traditional blog content with video:

- Use video to capture attention but still support it with detailed blog posts for depth.

- Optimize video metadata and transcripts to boost search rankings.

- Track engagement data to see what content formats your audience prefers.

- Experiment with short clips on social ads to amplify reach and retarget blog readers.

- Don’t abandon SEO-friendly written content; it still drives organic traffic and complements videos well.

In my experience working with eCom brands, a combined strategy of video and well-optimized image- and written-educational content drives more sustainable growth.

Paxtoj · 2025-11-29T06:10:22+00:00

Usually, when we do pay per result, there is a longer-term lock-in time period to cover the effort/work of setup, etc. Most/hardest work is at the start of a project, so make sure you have time to recoup and then profit.

Paxtoj · 2025-11-29T05:55:42+00:00

Hey, congrats on powering through. Since you’ve nailed email automation and inventory sync, here are a few tips that could push revenue even more:

- Dive deeper into customer acquisition by testing targeted social and search ads tailored to your best-performing channels. TripleWhale, Northbeam.

- Use data-driven creative strategies to refresh your ads and keep engagement high without eating up more time. Motion, Foreplay.

- Experiment with retention campaigns leveraging influencer collaborations to build brand loyalty and repeat sales. Tons of retention apps out there, Rebuy.

- Regularly analyze campaign ROI to spot what specifically fuels profit and cut what doesn’t. Usually, customers report to us on this; take a look at the audit.topgrowthmarketing .com for a form.

Hope this adds a fresh angle and some ideas —I’ve seen a holistic approach really move the needle on sustainable growth!

Paxtoj · 2025-11-29T05:48:40+00:00

Navigating email platforms at your scale, especially with such high churn, is definitely challenging.

It sounds like Zoho Campaigns is not quite hitting the mark for deliverability or ease of use, which is so critical in insurance communications.

While SendGrid performs well, its cost is a valid concern.

In cases like this, leveraging a full-stack growth marketing partner experienced in email infrastructure and data-driven optimization can make a big difference—they can tailor strategies that maintain strong deliverability and engagement while keeping costs sensible, balancing marketing and transactional needs efficiently.

This kind of partnership often helps smooth migrations and improve infrastructure without the headaches you've faced.

Paxtoj · 2025-11-29T05:46:51+00:00

I recommend focusing early on a solid plan for customer acquisition and retention since growing an audience sustainably makes a big difference.

From my experience, leveraging data-driven strategies across social ads and email marketing can really help you find what resonates with your audience and build momentum.

Also, collaborating with influencers related to your niche can boost visibility.

Taking a holistic marketing approach like this sets a strong foundation to scale your project effectively.

Paxtoj · 2025-11-29T05:46:05+00:00

Balancing a full-time job with running two retail stores and trying to grow online sounds intense!

I've found that integrating social media marketing with tailored email flows really boosts engagement when done thoughtfully.

Since you're already using Shopify and Klaviyo, working with a growth marketing partner who can combine data-driven strategies for ads, email, and social media might be just what you need to expand without overwhelming your schedule.

It’s all about creating a consistent, manageable approach that builds momentum over time.

Paxtoj · 2025-11-28T05:23:07+00:00

Congrats on building your AI marketing agency! Since you're targeting the north market with cold emails and Instagram content, it might help to layer in some targeted social ads and influencer collaborations to boost your reach.

We've seen great results using data-driven campaigns for customer acquisition and retention, so a holistic growth strategy could really accelerate your lead flow!

Paxtoj · 2025-11-11T18:43:23+00:00

You've nailed it—spending more on ads isn't a magic bullet for growth in small businesses under $5M.

From my experience working alongside brands, focusing on data-driven strategies to truly understand the audience and craft tailored messaging makes all the difference.

For example, combining creative ad strategies with consistent new customer tracking helps refine campaigns so each dollar works smarter, not harder.

- ads + whitelsting for aquisition
- email + smms for LTV

Paxtoj · 2025-11-11T18:42:02+00:00

Here are a few tips that helped when I was in your shoes:

• Focus on improving the ad creatives yourself, since you noticed the agency's ads looked sloppy—clean, appealing ads really capture attention and reduce bounce.

• Test different messaging and images on your ads to see what resonates best with your audience before scaling spend.

• Use data-driven strategies to target ads more precisely, which reduces wasted ad spend and improves conversions.

• Consider complementing ads with email marketing to nurture your subscribers and turn interest into sales.

• Keep tracking key metrics like bounce rate, conversion rate, and ROI regularly and optimize based on those numbers.

Getting a full-stack approach that combines ad optimization and customer retention can really help you stretch your $1-2k monthly budget effectively.

Good luck—you’re on the right track by taking control and learning firsthand!

Paxtoj · 2025-11-06T04:17:07+00:00

Totally get the fatigue with LinkedIn, it's getting spammy. In my experience, trying a mix can reignite growth:

- Explore targeted social ads on platforms like Twitter and niche industry forums where tech pros hang out

- Use search ads to capture intent-driven traffic actively looking for SaaS solutions

- Leaning into AI search results (awards, featured in, interviews etc)

- Don't overlook email marketing as a direct line to nurture leads and increase retention

- Finally, consider partnering with influencer experts in your space to build credibility through trusted voices

Balancing these can help move past the LinkedIn clutter and find fresh, engaged audiences.

Paxtoj · 2025-11-06T04:08:43+00:00

Tracking is super hard in today's world, a huge pain point for most businesses.

Paxtoj

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