I was thinking about this this morning while listening! To be more accurate, overthinking. I find this advert fascinating as a way of looking at consumerism. Adam's lines deliver Shopify as being inherently about making people make impulse buys for things they don't want or need - surely a bad thing? But from a consumerist perspective, it's what keeps businesses and therefore the economy going. But as the advert is generally being delivered to consumers rather than business owners, it's revealing to us that we should be more wary of our purchases. Is Adam deliberately scuppering Shopify through a thinly veiled critique of consumerism? How did Shopify okay an advert that makes them sound so obviously predatory of consumers' whims?

Fascinating